Gillette Foamy Consumer Insights

Who buys Gillette Foamy?

A Gillette Foamy consumer is generally very low income, Asian, and senior age. Gillette Foamy consumers are more likely to purchase Gillette Foamy during larger pantry stocking trips. Brands such as Dove, Crest, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Foamy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.87
% of Basket $ (median)
5.1%
Total Basket $ (median)
$36.84

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Foamy Consumer Demographics

demographic
index
Female
101
Male
90
<24
123
25-34
141
35-44
71
45-54
84
55-64
111
65+
182
African American
88
Asian
123
Caucasian
98
Hispanic
103
demographic
index
Has Kids
91
No Kids
120
- $20k
139
$20k-40k
107
$40k-60k
101
$60k-80k
101
$80k-100k
112
$100k-125k
74
$125k +
76
No College
110
College
99
Adv. Degree
91

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Gillette Foamy Basket Affinity & Size

brand
basket affinity
Dove 9.6x
Crest 9.0x
Listerine 8.7x
Olay 7.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
313

Where is Gillette Foamy Purchased?

channels
index
Beauty
75
Club
0
Dollar
170
Drug
173
Food
43
Gas & Convenience
4
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.4x
Listerine 1.4x
TRESemme 1.4x
Gatorade G2 1.4x

How Did They Pay?

method
index
Cash
179
Credit
77
Debit
88
Food Stamps
59

When is Gillette Foamy Purchased?

day of week
Sun
15.6%
Mon
14.3%
Tue
12.6%
Wed
12.9%
Thu
11.2%
Fri
15.1%
Sat
18.3%
time of day
Morning
17.0%
Noon
17.6%
Afternoon
28.5%
Evening
24.6%
Late
12.3%

About Our Gillette Foamy Consumer Insights

How do we know who buys Gillette Foamy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gillette Foamy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.