Gillette Fusion Consumer Insights

Who buys Gillette Fusion?

A Gillette Fusion consumer is generally very high income, Hispanic, and young adult age. Gillette Fusion consumers are more likely to purchase Gillette Fusion during larger pantry stocking trips. Brands such as Oral-B, Febreze, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Fusion Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.77
% of Basket $ (median)
20.2%
Total Basket $ (median)
$53.41

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Fusion Consumer Demographics

demographic
index
Female
99
Male
107
<24
100
25-34
114
35-44
96
45-54
92
55-64
101
65+
70
African American
77
Asian
93
Caucasian
100
Hispanic
118
demographic
index
Has Kids
95
No Kids
112
- $20k
93
$20k-40k
95
$40k-60k
97
$60k-80k
101
$80k-100k
107
$100k-125k
95
$125k +
110
No College
97
College
101
Adv. Degree
98

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Gillette Fusion Basket Affinity & Size

brand
basket affinity
Oral-B 7.9x
Febreze 7.7x
Crest 7.0x
Neutrogena 5.9x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
283

Where is Gillette Fusion Purchased?

channels
index
Beauty
69
Club
69
Dollar
67
Drug
413
Food
39
Gas & Convenience
2
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
General Mills Fiber One 1.3x
Huggies 1.3x
Febreze 1.3x

How Did They Pay?

method
index
Cash
101
Credit
96
Debit
112
Food Stamps
26

When is Gillette Fusion Purchased?

day of week
Sun
18.5%
Mon
12.5%
Tue
11.4%
Wed
11.9%
Thu
11.8%
Fri
15.1%
Sat
18.9%
time of day
Morning
14.3%
Noon
16.2%
Afternoon
33.7%
Evening
28.5%
Late
7.3%

About Our Gillette Fusion Consumer Insights

How do we know who buys Gillette Fusion? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gillette Fusion consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.