Gillette Fusion Power Consumer Insights

Who buys Gillette Fusion Power?

A Gillette Fusion Power consumer is generally very high income, Hispanic, and adolescent age. Gillette Fusion Power consumers are more likely to purchase Gillette Fusion Power during larger pantry stocking trips. Brands such as Secret, Gatorade G2, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Fusion Power Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$17.49
% of Basket $ (median)
31.1%
Total Basket $ (median)
$56.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Fusion Power Consumer Demographics

demographic
index
Female
97
Male
133
<24
117
25-34
114
35-44
95
45-54
94
55-64
97
65+
79
African American
72
Asian
117
Caucasian
96
Hispanic
132
demographic
index
Has Kids
91
No Kids
120
- $20k
103
$20k-40k
92
$40k-60k
100
$60k-80k
96
$80k-100k
101
$100k-125k
94
$125k +
121
No College
103
College
98
Adv. Degree
104

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Gillette Fusion Power Basket Affinity & Size

brand
basket affinity
Secret 10.1x
Gatorade G2 8.6x
Listerine 7.8x
Olay 7.4x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
242

Where is Gillette Fusion Power Purchased?

channels
index
Beauty
141
Drug
592
Food
28
Gas & Convenience
5
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Diet Mountain Dew 1.5x
Sunny Meadow 1.4x
Dannon Oikos 1.4x

How Did They Pay?

method
index
Cash
117
Credit
96
Debit
103
Food Stamps
28

When is Gillette Fusion Power Purchased?

day of week
Sun
21.0%
Mon
13.1%
Tue
10.2%
Wed
11.2%
Thu
10.6%
Fri
13.8%
Sat
20.2%
time of day
Morning
14.4%
Noon
16.3%
Afternoon
33.8%
Evening
25.7%
Late
9.8%

About Our Gillette Fusion Power Consumer Insights

How do we know who buys Gillette Fusion Power? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gillette Fusion Power consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.