Gillette Fusion Power Consumer Insights

Who buys Gillette Fusion Power? A Gillette Fusion Power consumer is generally very high income, Hispanic, and adolescent age. Gillette Fusion Power consumers are more likely to purchase Gillette Fusion Power during larger pantry stocking trips. Brands such as Secret, Gatorade G2, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Fusion Power Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.49
% of Basket $ (median)
31.1%
Total Basket $ (median)
$56.30

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gillette Fusion Power Consumer Demographics

demographic
index
Female
97
Male
133
<24
117
25-34
114
35-44
95
45-54
94
55-64
97
65+
79
African American
72
Asian
117
Caucasian
96
Hispanic
132
demographic
index
Has Kids
91
No Kids
120
- $20k
103
$20k-40k
92
$40k-60k
100
$60k-80k
96
$80k-100k
101
$100k-125k
94
$125k +
121
No College
103
College
98
Adv. Degree
104

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Gillette Fusion Power Basket Affinity & Size

brand
basket affinity
Secret 10.1x
Gatorade G2 8.6x
Listerine 7.8x
Olay 7.4x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
242

Where is Gillette Fusion Power Purchased?

channels
index
Beauty
141
Drug
592
Food
28
Gas & Convenience
5
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Diet Mountain Dew 1.5x
Sunny Meadow 1.4x
Dannon Oikos 1.4x

How Did They Pay?

method
index
Cash
117
Credit
96
Debit
103
Food Stamps
28

When is Gillette Fusion Power Purchased?

day of week
Sun
21.0%
Mon
13.1%
Tue
10.2%
Wed
11.2%
Thu
10.6%
Fri
13.8%
Sat
20.2%
time of day
Morning
14.4%
Noon
16.3%
Afternoon
33.8%
Evening
25.7%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Fusion Power consumers purchase?

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Why do Gillette Fusion Power consumers try new brands?

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Where do Gillette Fusion Power consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Fusion Power Target Market

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Who actually buys Gillette Fusion Power? Do these consumers match the intended target market of Gillette Fusion Power?

Thought bubble

What motivates the target market to purchase Gillette Fusion Power?

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What other target market should Gillette Fusion Power look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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