Gillette Fusion ProGlide Consumer Insights

Who buys Gillette Fusion ProGlide?

A Gillette Fusion ProGlide consumer is generally very low income, Hispanic, and adolescent age. Gillette Fusion ProGlide consumers are more likely to purchase Gillette Fusion ProGlide during larger pantry stocking trips. Brands such as Olay, Neutrogena, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Fusion ProGlide Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.47
% of Basket $ (median)
30.5%
Total Basket $ (median)
$44.20

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gillette Fusion ProGlide Consumer Demographics

demographic
index
Female
99
Male
110
<24
129
25-34
128
35-44
95
45-54
83
55-64
82
65+
52
African American
76
Asian
117
Caucasian
94
Hispanic
144
demographic
index
Has Kids
97
No Kids
107
- $20k
115
$20k-40k
114
$40k-60k
100
$60k-80k
97
$80k-100k
96
$100k-125k
91
$125k +
88
No College
110
College
99
Adv. Degree
91

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Gillette Fusion ProGlide Basket Affinity & Size

brand
basket affinity
Olay 9.7x
Neutrogena 8.1x
Febreze 7.5x
Oral-B 7.4x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
241

Where is Gillette Fusion ProGlide Purchased?

channels
index
Beauty
28
Club
50
Dollar
37
Drug
424
Food
23
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gold Peak 1.3x
General Mills Fiber One 1.3x
Listerine 1.3x

How Did They Pay?

method
index
Cash
114
Credit
90
Debit
108
Food Stamps
37

When is Gillette Fusion ProGlide Purchased?

day of week
Sun
18.6%
Mon
12.9%
Tue
11.4%
Wed
11.5%
Thu
11.1%
Fri
15.4%
Sat
19.2%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
33.2%
Evening
27.4%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Fusion ProGlide consumers purchase?

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Why do Gillette Fusion ProGlide consumers try new brands?

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Where do Gillette Fusion ProGlide consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Fusion ProGlide Target Market

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Who actually buys Gillette Fusion ProGlide? Do these consumers match the intended target market of Gillette Fusion ProGlide?

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What motivates the target market to purchase Gillette Fusion ProGlide?

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What other target market should Gillette Fusion ProGlide look at?

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Which other brands have a similar target market?

About Our Gillette Fusion ProGlide Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.