Gillette Fusion Proglide Power Consumer Insights

Who buys Gillette Fusion Proglide Power?

A Gillette Fusion Proglide Power consumer is generally very high income, Hispanic, and adolescent age. Gillette Fusion Proglide Power consumers are more likely to purchase Gillette Fusion Proglide Power during larger pantry stocking trips. Brands such as Bounty, Ziploc, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Fusion Proglide Power Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$20.99
% of Basket $ (median)
31.0%
Total Basket $ (median)
$67.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Fusion Proglide Power Consumer Demographics

demographic
index
Female
96
Male
138
<24
110
25-34
105
35-44
101
45-54
95
55-64
85
65+
108
African American
67
Asian
106
Caucasian
98
Hispanic
122
demographic
index
Has Kids
95
No Kids
111
- $20k
89
$20k-40k
76
$40k-60k
96
$60k-80k
88
$80k-100k
99
$100k-125k
124
$125k +
143
No College
85
College
102
Adv. Degree
106

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Gillette Fusion Proglide Power Basket Affinity & Size

brand
basket affinity
Bounty 10.3x
Ziploc 7.2x
Dixie 7.0x
Dove 7.0x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
234

Where is Gillette Fusion Proglide Power Purchased?

channels
index
Beauty
8
Club
255
Dollar
5
Drug
222
Food
44
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Nabisco Triscuit 1.4x
Goya 1.4x
Cadbury 1.4x

How Did They Pay?

method
index
Cash
77
Credit
113
Debit
110
Food Stamps
26

When is Gillette Fusion Proglide Power Purchased?

day of week
Sun
18.4%
Mon
13.0%
Tue
11.8%
Wed
11.7%
Thu
12.1%
Fri
13.5%
Sat
19.6%
time of day
Morning
11.8%
Noon
18.3%
Afternoon
37.7%
Evening
27.2%
Late
4.9%

About Our Gillette Fusion Proglide Power Consumer Insights

How do we know who buys Gillette Fusion Proglide Power? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gillette Fusion Proglide Power consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.