Gillette Fusion Proglide Power Consumer Insights

Who buys Gillette Fusion Proglide Power? Gillette Fusion Proglide Power consumers are generally very high income, Hispanic, and adolescent age. Gillette Fusion Proglide Power consumers are more likely to purchase Gillette Fusion Proglide Power during larger pantry stocking trips. Brands such as Bounty, Ziploc, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Fusion Proglide Power Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$20.99
% of Basket $ (median)
31.0%
Total Basket $ (median)
$67.73

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  • Attitudinal surveys
  • Recent demographic data

Gillette Fusion Proglide Power Consumer Demographics

demographic
index
Female
96
Male
138
<24
110
25-34
105
35-44
101
45-54
95
55-64
85
65+
108
African American
67
Asian
106
Caucasian
98
Hispanic
122
demographic
index
Has Kids
95
No Kids
111
- $20k
89
$20k-40k
76
$40k-60k
96
$60k-80k
88
$80k-100k
99
$100k-125k
124
$125k +
143
No College
85
College
102
Adv. Degree
106

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Gillette Fusion Proglide Power Basket Affinity & Size

brand
basket affinity
Bounty 10.3x
Ziploc 7.2x
Dixie 7.0x
Dove 7.0x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
234

Where is Gillette Fusion Proglide Power Purchased?

channels
index
Beauty
8
Club
255
Dollar
5
Drug
222
Food
44
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Nabisco Triscuit 1.4x
Goya 1.4x
Cadbury 1.4x

How Did They Pay?

method
index
Cash
77
Credit
113
Debit
110
Food Stamps
26

When is Gillette Fusion Proglide Power Purchased?

day of week
Sun
18.4%
Mon
13.0%
Tue
11.8%
Wed
11.7%
Thu
12.1%
Fri
13.5%
Sat
19.6%
time of day
Morning
11.8%
Noon
18.3%
Afternoon
37.7%
Evening
27.2%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Fusion Proglide Power consumers purchase?

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Why do Gillette Fusion Proglide Power consumers try new brands?

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Where do Gillette Fusion Proglide Power consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Fusion Proglide Power Target Market

Arrow and target

Who actually buys Gillette Fusion Proglide Power? Do these consumers match the intended target market of Gillette Fusion Proglide Power?

Thought bubble

What motivates the target market to purchase Gillette Fusion Proglide Power?

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What other target market should Gillette Fusion Proglide Power look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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