Gillette Mach 3 Consumer Insights

Who buys Gillette Mach 3?

A Gillette Mach 3 consumer is generally very high income, Caucasian, and lower middle age. Gillette Mach 3 consumers are more likely to purchase Gillette Mach 3 during larger pantry stocking trips. Brands such as Secret, Olay, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Mach 3 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$14.47
% of Basket $ (median)
21.0%
Total Basket $ (median)
$68.77

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Mach 3 Consumer Demographics

demographic
index
Female
100
Male
98
<24
98
25-34
97
35-44
107
45-54
94
55-64
94
65+
76
African American
56
Asian
92
Caucasian
104
Hispanic
93
demographic
index
Has Kids
100
No Kids
100
- $20k
78
$20k-40k
90
$40k-60k
92
$60k-80k
103
$80k-100k
103
$100k-125k
114
$125k +
119
No College
95
College
102
Adv. Degree
98

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Gillette Mach 3 Basket Affinity & Size

brand
basket affinity
Secret 9.2x
Olay 7.4x
Dove 7.2x
Neutrogena 7.1x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
318

Where is Gillette Mach 3 Purchased?

channels
index
Beauty
30
Club
108
Dollar
78
Drug
270
Food
43
Gas & Convenience
1
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Marlboro 1.4x
Listerine 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
99
Credit
100
Debit
105
Food Stamps
33

When is Gillette Mach 3 Purchased?

day of week
Sun
18.2%
Mon
12.7%
Tue
12.0%
Wed
12.1%
Thu
11.6%
Fri
14.1%
Sat
19.2%
time of day
Morning
14.6%
Noon
18.3%
Afternoon
34.2%
Evening
26.1%
Late
6.7%

About Our Gillette Mach 3 Consumer Insights

How do we know who buys Gillette Mach 3? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gillette Mach 3 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.