Gillette Mach 3 Consumer Insights

Who buys Gillette Mach 3? A Gillette Mach 3 consumer is generally very high income, Caucasian, and lower middle age. Gillette Mach 3 consumers are more likely to purchase Gillette Mach 3 during larger pantry stocking trips. Brands such as Secret, Olay, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Mach 3 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.47
% of Basket $ (median)
21.0%
Total Basket $ (median)
$68.77

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  • Recent demographic data

Gillette Mach 3 Consumer Demographics

demographic
index
Female
100
Male
98
<24
98
25-34
97
35-44
107
45-54
94
55-64
94
65+
76
African American
56
Asian
92
Caucasian
104
Hispanic
93
demographic
index
Has Kids
100
No Kids
100
- $20k
78
$20k-40k
90
$40k-60k
92
$60k-80k
103
$80k-100k
103
$100k-125k
114
$125k +
119
No College
95
College
102
Adv. Degree
98

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Gillette Mach 3 Basket Affinity & Size

brand
basket affinity
Secret 9.2x
Olay 7.4x
Dove 7.2x
Neutrogena 7.1x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
318

Where is Gillette Mach 3 Purchased?

channels
index
Beauty
30
Club
108
Dollar
78
Drug
270
Food
43
Gas & Convenience
1
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Marlboro 1.4x
Listerine 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
99
Credit
100
Debit
105
Food Stamps
33

When is Gillette Mach 3 Purchased?

day of week
Sun
18.2%
Mon
12.7%
Tue
12.0%
Wed
12.1%
Thu
11.6%
Fri
14.1%
Sat
19.2%
time of day
Morning
14.6%
Noon
18.3%
Afternoon
34.2%
Evening
26.1%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Mach 3 consumers purchase?

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Why do Gillette Mach 3 consumers try new brands?

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Where do Gillette Mach 3 consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Mach 3 Target Market

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Who actually buys Gillette Mach 3? Do these consumers match the intended target market of Gillette Mach 3?

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What motivates the target market to purchase Gillette Mach 3?

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What other target market should Gillette Mach 3 look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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