Gillette Mach 3 Turbo Consumer Insights

Who buys Gillette Mach 3 Turbo? A Gillette Mach 3 Turbo consumer is generally very high income, Asian, and adolescent age. Gillette Mach 3 Turbo consumers are more likely to purchase Gillette Mach 3 Turbo during larger pantry stocking trips. Brands such as Listerine, Swiffer, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Mach 3 Turbo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.99
% of Basket $ (median)
22.5%
Total Basket $ (median)
$79.79

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  • Recent demographic data

Gillette Mach 3 Turbo Consumer Demographics

demographic
index
Female
97
Male
129
<24
118
25-34
83
35-44
111
45-54
105
55-64
81
65+
96
African American
38
Asian
161
Caucasian
97
Hispanic
107
demographic
index
Has Kids
101
No Kids
98
- $20k
62
$20k-40k
61
$40k-60k
75
$60k-80k
88
$80k-100k
118
$100k-125k
142
$125k +
175
No College
83
College
99
Adv. Degree
125

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Gillette Mach 3 Turbo Basket Affinity & Size

brand
basket affinity
Listerine 8.7x
Swiffer 8.3x
Archer Farms 8.2x
Dove 8.1x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
291

Where is Gillette Mach 3 Turbo Purchased?

channels
index
Beauty
7
Club
452
Drug
94
Food
16
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Marlboro Gold Pack 1.5x
Listerine 1.4x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
55
Credit
123
Debit
113
Food Stamps
15

When is Gillette Mach 3 Turbo Purchased?

day of week
Sun
20.4%
Mon
12.7%
Tue
12.6%
Wed
9.9%
Thu
10.4%
Fri
13.5%
Sat
20.5%
time of day
Morning
12.7%
Noon
21.6%
Afternoon
38.8%
Evening
22.9%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Mach 3 Turbo consumers purchase?

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Why do Gillette Mach 3 Turbo consumers try new brands?

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Where do Gillette Mach 3 Turbo consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Mach 3 Turbo Target Market

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Who actually buys Gillette Mach 3 Turbo? Do these consumers match the intended target market of Gillette Mach 3 Turbo?

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What motivates the target market to purchase Gillette Mach 3 Turbo?

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What other target market should Gillette Mach 3 Turbo look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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