Gillette Satin Care Consumer Insights

Who buys Gillette Satin Care? Gillette Satin Care consumers are generally lower income, Hispanic, and young adult age. Gillette Satin Care consumers are more likely to purchase Gillette Satin Care during larger pantry stocking trips. Brands such as Secret, Olay, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Satin Care Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.74
% of Basket $ (median)
5.1%
Total Basket $ (median)
$53.24

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gillette Satin Care Consumer Demographics

demographic
index
Female
105
Male
55
<24
140
25-34
151
35-44
95
45-54
66
55-64
49
65+
24
African American
72
Asian
113
Caucasian
97
Hispanic
123
demographic
index
Has Kids
104
No Kids
91
- $20k
110
$20k-40k
121
$40k-60k
105
$60k-80k
109
$80k-100k
93
$100k-125k
78
$125k +
72
No College
101
College
101
Adv. Degree
95

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Gillette Satin Care Basket Affinity & Size

brand
basket affinity
Secret 10.8x
Olay 10.0x
Crest 7.2x
Neutrogena 6.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
372

Where is Gillette Satin Care Purchased?

channels
index
Beauty
8
Club
1
Dollar
67
Drug
107
Food
50
Gas & Convenience
2
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.5x
YoCrunch 1.5x
Huggies 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
121
Credit
81
Debit
112
Food Stamps
47

When is Gillette Satin Care Purchased?

day of week
Sun
15.2%
Mon
12.9%
Tue
12.2%
Wed
12.7%
Thu
13.5%
Fri
15.9%
Sat
17.8%
time of day
Morning
15.0%
Noon
15.3%
Afternoon
33.2%
Evening
27.7%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Satin Care consumers purchase?

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Why do Gillette Satin Care consumers try new brands?

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Where do Gillette Satin Care consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Satin Care Target Market

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Who actually buys Gillette Satin Care? Do these consumers match the intended target market of Gillette Satin Care?

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What motivates the target market to purchase Gillette Satin Care?

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What other target market should Gillette Satin Care look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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