Gillette Satin Care Consumer Insights

Who buys Gillette Satin Care?

A Gillette Satin Care consumer is generally lower income, Hispanic, and young adult age. Gillette Satin Care consumers are more likely to purchase Gillette Satin Care during larger pantry stocking trips. Brands such as Secret, Olay, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Satin Care Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.74
% of Basket $ (median)
5.1%
Total Basket $ (median)
$53.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Satin Care Consumer Demographics

demographic
index
Female
105
Male
55
<24
140
25-34
151
35-44
95
45-54
66
55-64
49
65+
24
African American
72
Asian
113
Caucasian
97
Hispanic
123
demographic
index
Has Kids
104
No Kids
91
- $20k
110
$20k-40k
121
$40k-60k
105
$60k-80k
109
$80k-100k
93
$100k-125k
78
$125k +
72
No College
101
College
101
Adv. Degree
95

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Gillette Satin Care Basket Affinity & Size

brand
basket affinity
Secret 10.8x
Olay 10.0x
Crest 7.2x
Neutrogena 6.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
372

Where is Gillette Satin Care Purchased?

channels
index
Beauty
8
Club
1
Dollar
67
Drug
107
Food
50
Gas & Convenience
2
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.5x
YoCrunch 1.5x
Huggies 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
121
Credit
81
Debit
112
Food Stamps
47

When is Gillette Satin Care Purchased?

day of week
Sun
15.2%
Mon
12.9%
Tue
12.2%
Wed
12.7%
Thu
13.5%
Fri
15.9%
Sat
17.8%
time of day
Morning
15.0%
Noon
15.3%
Afternoon
33.2%
Evening
27.7%
Late
8.9%

About Our Gillette Satin Care Consumer Insights

How do we know who buys Gillette Satin Care? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gillette Satin Care consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.