Gillette Sensor Consumer Insights

Who buys Gillette Sensor?

A Gillette Sensor consumer is generally very high income, Hispanic, and senior age. Gillette Sensor consumers are more likely to purchase Gillette Sensor during larger pantry stocking trips. Brands such as Oral-B, Suave, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Sensor Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.47
% of Basket $ (median)
13.9%
Total Basket $ (median)
$60.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Sensor Consumer Demographics

demographic
index
Female
101
Male
93
<24
87
25-34
71
35-44
93
45-54
125
55-64
149
65+
169
African American
64
Asian
77
Caucasian
100
Hispanic
137
demographic
index
Has Kids
91
No Kids
120
- $20k
97
$20k-40k
94
$40k-60k
85
$60k-80k
102
$80k-100k
106
$100k-125k
107
$125k +
119
No College
103
College
97
Adv. Degree
110

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Gillette Sensor Basket Affinity & Size

brand
basket affinity
Oral-B 7.6x
Suave 6.6x
Secret 6.4x
Crest 6.2x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
334

Where is Gillette Sensor Purchased?

channels
index
Beauty
96
Club
119
Dollar
50
Drug
248
Food
26
Gas & Convenience
1
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Taylor Farms 1.5x
Marlboro Gold Pack 1.5x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
105
Credit
95
Debit
112
Food Stamps
34

When is Gillette Sensor Purchased?

day of week
Sun
18.3%
Mon
13.2%
Tue
12.9%
Wed
11.4%
Thu
10.5%
Fri
14.2%
Sat
19.4%
time of day
Morning
14.3%
Noon
17.5%
Afternoon
34.0%
Evening
27.2%
Late
7.0%

Get More Gillette Sensor Data

Contact us for the latest Gillette Sensor consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gillette Sensor consumers switch to?

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Why do consumers stop buying Gillette Sensor products?

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Which retailers do Gillette Sensor shoppers prefer to shop at?

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What motivates consumers to try Gillette Sensor products?

Research the Gillette Sensor Target Market

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Who actually buys Gillette Sensor? Do these consumers match the intended target market of Gillette Sensor?

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What motivates the target market to buy Gillette Sensor?

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What other target market should Gillette Sensor look at?

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Which other brands have a similar target market?

About Our Gillette Sensor Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.