Gillette Sensor Consumer Insights

Who buys Gillette Sensor? Gillette Sensor consumers are generally very high income, Hispanic, and senior age. Gillette Sensor consumers are more likely to purchase Gillette Sensor during larger pantry stocking trips. Brands such as Oral-B, Suave, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Sensor Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.47
% of Basket $ (median)
13.9%
Total Basket $ (median)
$60.86

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gillette Sensor Consumer Demographics

demographic
index
Female
101
Male
93
<24
87
25-34
71
35-44
93
45-54
125
55-64
149
65+
169
African American
64
Asian
77
Caucasian
100
Hispanic
137
demographic
index
Has Kids
91
No Kids
120
- $20k
97
$20k-40k
94
$40k-60k
85
$60k-80k
102
$80k-100k
106
$100k-125k
107
$125k +
119
No College
103
College
97
Adv. Degree
110

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Gillette Sensor Basket Affinity & Size

brand
basket affinity
Oral-B 7.6x
Suave 6.6x
Secret 6.4x
Crest 6.2x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
334

Where is Gillette Sensor Purchased?

channels
index
Beauty
96
Club
119
Dollar
50
Drug
248
Food
26
Gas & Convenience
1
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Taylor Farms 1.5x
Marlboro Gold Pack 1.5x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
105
Credit
95
Debit
112
Food Stamps
34

When is Gillette Sensor Purchased?

day of week
Sun
18.3%
Mon
13.2%
Tue
12.9%
Wed
11.4%
Thu
10.5%
Fri
14.2%
Sat
19.4%
time of day
Morning
14.3%
Noon
17.5%
Afternoon
34.0%
Evening
27.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Sensor consumers purchase?

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Why do Gillette Sensor consumers try new brands?

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Where do Gillette Sensor consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Sensor Target Market

Arrow and target

Who actually buys Gillette Sensor? Do these consumers match the intended target market of Gillette Sensor?

Thought bubble

What motivates the target market to purchase Gillette Sensor?

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What other target market should Gillette Sensor look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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