Gillette Sensor 3 Consumer Insights

Who buys Gillette Sensor 3? A Gillette Sensor 3 consumer is generally very low income, Hispanic, and young adult age. Gillette Sensor 3 consumers are more likely to purchase Gillette Sensor 3 during larger pantry stocking trips. Brands such as Oral-B, Secret, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Sensor 3 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
14.3%
Total Basket $ (median)
$42.02

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gillette Sensor 3 Consumer Demographics

demographic
index
Female
97
Male
125
<24
110
25-34
129
35-44
91
45-54
98
55-64
68
65+
44
African American
74
Asian
157
Caucasian
87
Hispanic
180
demographic
index
Has Kids
92
No Kids
118
- $20k
142
$20k-40k
105
$40k-60k
97
$60k-80k
106
$80k-100k
81
$100k-125k
77
$125k +
105
No College
110
College
104
Adv. Degree
67

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Gillette Sensor 3 Basket Affinity & Size

brand
basket affinity
Oral-B 10.2x
Secret 7.5x
Dove 6.7x
Febreze 6.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
315

Where is Gillette Sensor 3 Purchased?

channels
index
Dollar
105
Drug
170
Food
21
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.4x
Red Bull 1.4x
Monster Energy 1.4x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
114
Credit
79
Debit
118
Food Stamps
42

When is Gillette Sensor 3 Purchased?

day of week
Sun
18.0%
Mon
11.7%
Tue
11.4%
Wed
12.5%
Thu
12.0%
Fri
15.4%
Sat
19.0%
time of day
Morning
13.7%
Noon
16.6%
Afternoon
31.1%
Evening
30.9%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Sensor 3 consumers purchase?

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Why do Gillette Sensor 3 consumers try new brands?

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Where do Gillette Sensor 3 consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Sensor 3 Target Market

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Who actually buys Gillette Sensor 3? Do these consumers match the intended target market of Gillette Sensor 3?

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What motivates the target market to purchase Gillette Sensor 3?

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What other target market should Gillette Sensor 3 look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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