Gillette Series Consumer Insights

Who buys Gillette Series?

A Gillette Series consumer is generally very low income, Asian, and adolescent age. Gillette Series consumers are more likely to purchase Gillette Series during larger pantry stocking trips. Brands such as TRESemme, Olay, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Series Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.74
% of Basket $ (median)
6.5%
Total Basket $ (median)
$42.18

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Series Consumer Demographics

demographic
index
Female
101
Male
88
<24
164
25-34
138
35-44
93
45-54
72
55-64
65
65+
70
African American
83
Asian
153
Caucasian
91
Hispanic
137
demographic
index
Has Kids
101
No Kids
97
- $20k
136
$20k-40k
130
$40k-60k
98
$60k-80k
98
$80k-100k
93
$100k-125k
75
$125k +
73
No College
109
College
102
Adv. Degree
79

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Gillette Series Basket Affinity & Size

brand
basket affinity
TRESemme 13.7x
Olay 13.4x
Neutrogena 9.7x
Listerine 9.6x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
330

Where is Gillette Series Purchased?

channels
index
Beauty
33
Club
1
Dollar
165
Drug
95
Food
25
Gas & Convenience
1
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Gatorade G2 1.4x
YoCrunch 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
144
Credit
83
Debit
97
Food Stamps
56

When is Gillette Series Purchased?

day of week
Sun
15.7%
Mon
13.5%
Tue
13.1%
Wed
12.3%
Thu
12.1%
Fri
15.1%
Sat
18.3%
time of day
Morning
15.8%
Noon
15.7%
Afternoon
31.4%
Evening
26.3%
Late
10.7%

About Our Gillette Series Consumer Insights

How do we know who buys Gillette Series? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gillette Series consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.