Gillette Venus Consumer Insights

Who buys Gillette Venus?

A Gillette Venus consumer is generally very high income, Hispanic, and adolescent age. Gillette Venus consumers are more likely to purchase Gillette Venus during larger pantry stocking trips. Brands such as Secret, Olay, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Venus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.48
% of Basket $ (median)
19.0%
Total Basket $ (median)
$44.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Venus Consumer Demographics

demographic
index
Female
103
Male
74
<24
135
25-34
122
35-44
96
45-54
90
55-64
75
65+
51
African American
69
Asian
97
Caucasian
100
Hispanic
116
demographic
index
Has Kids
96
No Kids
108
- $20k
109
$20k-40k
102
$40k-60k
93
$60k-80k
99
$80k-100k
93
$100k-125k
98
$125k +
113
No College
91
College
101
Adv. Degree
104

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Gillette Venus Basket Affinity & Size

brand
basket affinity
Secret 11.3x
Olay 9.0x
Oral-B 8.9x
CoverGirl 7.8x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
304

Where is Gillette Venus Purchased?

channels
index
Beauty
78
Club
73
Dollar
91
Drug
454
Food
48
Gas & Convenience
2
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.4x
Secret 1.4x
Marlboro Gold Pack 1.4x
Olay 1.4x

How Did They Pay?

method
index
Cash
92
Credit
102
Debit
107
Food Stamps
33

When is Gillette Venus Purchased?

day of week
Sun
19.1%
Mon
13.5%
Tue
12.2%
Wed
11.7%
Thu
12.2%
Fri
14.3%
Sat
16.9%
time of day
Morning
13.9%
Noon
17.0%
Afternoon
35.1%
Evening
27.1%
Late
6.8%

Get More Gillette Venus Data

Contact us for the latest Gillette Venus consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gillette Venus consumers switch to?

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Why do consumers stop buying Gillette Venus products?

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Which retailers do Gillette Venus shoppers prefer to shop at?

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What motivates consumers to try Gillette Venus products?

Research the Gillette Venus Target Market

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Who actually buys Gillette Venus? Do these consumers match the intended target market of Gillette Venus?

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What motivates the target market to purchase Gillette Venus?

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What other target market should Gillette Venus look at?

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Which other brands have a similar target market?

About Our Gillette Venus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.