Gillette Venus & Olay Consumer Insights

Who buys Gillette Venus & Olay? A Gillette Venus & Olay consumer is generally very high income, Asian, and adolescent age. Gillette Venus & Olay consumers are more likely to purchase Gillette Venus & Olay during larger pantry stocking trips. Brands such as Olay, Secret, and Always also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Venus & Olay Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.49
% of Basket $ (median)
22.8%
Total Basket $ (median)
$50.32

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gillette Venus & Olay Consumer Demographics

demographic
index
Female
103
Male
66
<24
109
25-34
108
35-44
102
45-54
100
55-64
78
65+
44
African American
61
Asian
109
Caucasian
100
Hispanic
101
demographic
index
Has Kids
98
No Kids
104
- $20k
87
$20k-40k
90
$40k-60k
98
$60k-80k
100
$80k-100k
90
$100k-125k
102
$125k +
135
No College
87
College
101
Adv. Degree
110

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Gillette Venus & Olay Basket Affinity & Size

brand
basket affinity
Olay 15.3x
Secret 14.9x
Always 8.9x
Oral-B 8.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
291

Where is Gillette Venus & Olay Purchased?

channels
index
Beauty
40
Club
144
Dollar
12
Drug
313
Food
14
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Armour 1.5x
Olay 1.5x
Charmin 1.4x

How Did They Pay?

method
index
Cash
86
Credit
100
Debit
110
Food Stamps
30

When is Gillette Venus & Olay Purchased?

day of week
Sun
18.0%
Mon
14.4%
Tue
11.5%
Wed
12.3%
Thu
12.7%
Fri
15.5%
Sat
15.7%
time of day
Morning
12.3%
Noon
18.7%
Afternoon
37.0%
Evening
25.2%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Venus & Olay consumers purchase?

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Why do Gillette Venus & Olay consumers try new brands?

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Where do Gillette Venus & Olay consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Venus & Olay Target Market

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Who actually buys Gillette Venus & Olay? Do these consumers match the intended target market of Gillette Venus & Olay?

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What motivates the target market to purchase Gillette Venus & Olay?

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What other target market should Gillette Venus & Olay look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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