Gillette Venus & Olay Consumer Insights

Who buys Gillette Venus & Olay?

A Gillette Venus & Olay consumer is generally very high income, Asian, and adolescent age. Gillette Venus & Olay consumers are more likely to purchase Gillette Venus & Olay during larger pantry stocking trips. Brands such as Olay, Secret, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Venus & Olay Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.49
% of Basket $ (median)
22.8%
Total Basket $ (median)
$50.32

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Venus & Olay Consumer Demographics

demographic
index
Female
103
Male
66
<24
109
25-34
108
35-44
102
45-54
100
55-64
78
65+
44
African American
61
Asian
109
Caucasian
100
Hispanic
101
demographic
index
Has Kids
98
No Kids
104
- $20k
87
$20k-40k
90
$40k-60k
98
$60k-80k
100
$80k-100k
90
$100k-125k
102
$125k +
135
No College
87
College
101
Adv. Degree
110

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Gillette Venus & Olay Basket Affinity & Size

brand
basket affinity
Olay 15.3x
Secret 14.9x
Always 8.9x
Oral-B 8.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
291

Where is Gillette Venus & Olay Purchased?

channels
index
Beauty
40
Club
144
Dollar
12
Drug
313
Food
14
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Armour 1.5x
Olay 1.5x
Charmin 1.4x

How Did They Pay?

method
index
Cash
86
Credit
100
Debit
110
Food Stamps
30

When is Gillette Venus & Olay Purchased?

day of week
Sun
18.0%
Mon
14.4%
Tue
11.5%
Wed
12.3%
Thu
12.7%
Fri
15.5%
Sat
15.7%
time of day
Morning
12.3%
Noon
18.7%
Afternoon
37.0%
Evening
25.2%
Late
6.8%

About Our Gillette Venus & Olay Consumer Insights

How do we know who buys Gillette Venus & Olay? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gillette Venus & Olay consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.