Gillette Venus & Olay Consumer Insights

Who buys Gillette Venus & Olay?

A Gillette Venus & Olay consumer is generally very high income, Asian, and adolescent age. Gillette Venus & Olay consumers are more likely to purchase Gillette Venus & Olay during larger pantry stocking trips. Brands such as Olay, Secret, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Venus & Olay Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.49
% of Basket $ (median)
22.8%
Total Basket $ (median)
$50.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Venus & Olay Consumer Demographics

demographic
index
Female
103
Male
66
<24
109
25-34
108
35-44
102
45-54
100
55-64
78
65+
44
African American
61
Asian
109
Caucasian
100
Hispanic
101
demographic
index
Has Kids
98
No Kids
104
- $20k
87
$20k-40k
90
$40k-60k
98
$60k-80k
100
$80k-100k
90
$100k-125k
102
$125k +
135
No College
87
College
101
Adv. Degree
110

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Gillette Venus & Olay Basket Affinity & Size

brand
basket affinity
Olay 15.3x
Secret 14.9x
Always 8.9x
Oral-B 8.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
291

Where is Gillette Venus & Olay Purchased?

channels
index
Beauty
40
Club
144
Dollar
12
Drug
313
Food
14
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Armour 1.5x
Olay 1.5x
Charmin 1.4x

How Did They Pay?

method
index
Cash
86
Credit
100
Debit
110
Food Stamps
30

When is Gillette Venus & Olay Purchased?

day of week
Sun
18.0%
Mon
14.4%
Tue
11.5%
Wed
12.3%
Thu
12.7%
Fri
15.5%
Sat
15.7%
time of day
Morning
12.3%
Noon
18.7%
Afternoon
37.0%
Evening
25.2%
Late
6.8%

Get More Gillette Venus & Olay Data

Contact us for the latest Gillette Venus & Olay consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gillette Venus & Olay consumers switch to?

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Why do consumers stop buying Gillette Venus & Olay products?

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Which retailers do Gillette Venus & Olay shoppers prefer to shop at?

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What motivates consumers to try Gillette Venus & Olay products?

Research the Gillette Venus & Olay Target Market

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Who actually buys Gillette Venus & Olay? Do these consumers match the intended target market of Gillette Venus & Olay?

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What motivates the target market to buy Gillette Venus & Olay?

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What other target market should Gillette Venus & Olay look at?

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Which other brands have a similar target market?

About Our Gillette Venus & Olay Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.