Giorgio Consumer Insights

Who buys Giorgio?

A Giorgio consumer is generally slightly higher income, Caucasian, and older age. Giorgio consumers are more likely to purchase Giorgio during larger pantry stocking trips. Brands such as Ro-Tel, Ragu, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Giorgio Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.88
% of Basket $ (median)
3.1%
Total Basket $ (median)
$61.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Giorgio Consumer Demographics

demographic
index
Female
100
Male
105
<24
76
25-34
87
35-44
96
45-54
108
55-64
143
65+
131
African American
62
Asian
83
Caucasian
109
Hispanic
62
demographic
index
Has Kids
88
No Kids
126
- $20k
97
$20k-40k
93
$40k-60k
93
$60k-80k
106
$80k-100k
111
$100k-125k
100
$125k +
101
No College
96
College
100
Adv. Degree
105

Understand Giorgio Consumer Behavior

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Giorgio Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.7x
Ragu 5.5x
Bertolli 5.0x
Totino's Pizza Rolls 4.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
482

Where is Giorgio Purchased?

channels
index
Club
234
Dollar
386
Drug
6
Food
101
Gas & Convenience
8
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Weight Watchers Smart Ones 1.5x
V8 1.5x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
106
Credit
100
Debit
97
Food Stamps
105

When is Giorgio Purchased?

day of week
Sun
19.4%
Mon
13.6%
Tue
12.1%
Wed
11.8%
Thu
11.5%
Fri
12.9%
Sat
18.5%
time of day
Morning
14.7%
Noon
18.9%
Afternoon
38.0%
Evening
24.0%
Late
4.3%

Get More Giorgio Data

Contact us for the latest Giorgio consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Giorgio consumers switch to?

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Why do consumers stop buying Giorgio products?

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Which retailers do Giorgio shoppers prefer to shop at?

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What motivates consumers to try Giorgio products?

Research the Giorgio Target Market

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Who actually buys Giorgio? Do these consumers match the intended target market of Giorgio?

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What motivates the target market to buy Giorgio?

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What other target market should Giorgio look at?

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Which other brands have a similar target market?

About Our Giorgio Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.