Giorgio Consumer Insights

Who buys Giorgio? Giorgio consumers are generally slightly higher income, Caucasian, and older age. Giorgio consumers are more likely to purchase Giorgio during larger pantry stocking trips. Brands such as Ro-Tel, Ragu, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Giorgio Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.88
% of Basket $ (median)
3.1%
Total Basket $ (median)
$61.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Giorgio Consumer Demographics

demographic
index
Female
100
Male
105
<24
76
25-34
87
35-44
96
45-54
108
55-64
143
65+
131
African American
62
Asian
83
Caucasian
109
Hispanic
62
demographic
index
Has Kids
88
No Kids
126
- $20k
97
$20k-40k
93
$40k-60k
93
$60k-80k
106
$80k-100k
111
$100k-125k
100
$125k +
101
No College
96
College
100
Adv. Degree
105

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Giorgio Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.7x
Ragu 5.5x
Bertolli 5.0x
Totino's Pizza Rolls 4.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
482

Where is Giorgio Purchased?

channels
index
Club
234
Dollar
386
Drug
6
Food
101
Gas & Convenience
8
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Weight Watchers Smart Ones 1.5x
V8 1.5x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
106
Credit
100
Debit
97
Food Stamps
105

When is Giorgio Purchased?

day of week
Sun
19.4%
Mon
13.6%
Tue
12.1%
Wed
11.8%
Thu
11.5%
Fri
12.9%
Sat
18.5%
time of day
Morning
14.7%
Noon
18.9%
Afternoon
38.0%
Evening
24.0%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Giorgio consumers purchase?

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Why do Giorgio consumers try new brands?

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Where do Giorgio consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Giorgio Target Market

Arrow and target

Who actually buys Giorgio? Do these consumers match the intended target market of Giorgio?

Thought bubble

What motivates the target market to purchase Giorgio?

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What other target market should Giorgio look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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