Giovanni Rana Consumer Insights

Who buys Giovanni Rana? Giovanni Rana consumers are generally very high income, Hispanic, and upper middle age. Giovanni Rana consumers are more likely to purchase Giovanni Rana during larger pantry stocking trips. Brands such as Oroweat, Dannon Oikos, and Skippy also tend to be purchased in the same trip. Sample consumer insights data below.

Giovanni Rana Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
5.6%
Total Basket $ (median)
$80.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Giovanni Rana Consumer Demographics

demographic
index
Female
98
Male
120
<24
80
25-34
110
35-44
88
45-54
115
55-64
103
65+
86
African American
63
Asian
101
Caucasian
100
Hispanic
113
demographic
index
Has Kids
90
No Kids
123
- $20k
42
$20k-40k
79
$40k-60k
71
$60k-80k
101
$80k-100k
113
$100k-125k
128
$125k +
170
No College
57
College
108
Adv. Degree
112

Understand Giovanni Rana Consumer Behavior

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Giovanni Rana Basket Affinity & Size

brand
basket affinity
Oroweat 6.6x
Dannon Oikos 6.4x
Skippy 6.2x
Bertolli 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
436

Where is Giovanni Rana Purchased?

channels
index
Drug
46
Food
235
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Horizon Organic 1.8x
Skippy 1.8x
Sabra 1.8x

How Did They Pay?

method
index
Cash
127
Credit
73
Debit
112
Food Stamps
90

When is Giovanni Rana Purchased?

day of week
Sun
21.0%
Mon
14.1%
Tue
11.8%
Wed
11.1%
Thu
12.2%
Fri
14.5%
Sat
15.4%
time of day
Morning
13.5%
Noon
15.9%
Afternoon
33.4%
Evening
32.4%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Giovanni Rana consumers purchase?

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Why do Giovanni Rana consumers try new brands?

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Where do Giovanni Rana consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Giovanni Rana Target Market

Arrow and target

Who actually buys Giovanni Rana? Do these consumers match the intended target market of Giovanni Rana?

Thought bubble

What motivates the target market to purchase Giovanni Rana?

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What other target market should Giovanni Rana look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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