Glaceau Consumer Insights

Who buys Glaceau?

A Glaceau consumer is generally very high income, Asian, and adolescent age. Glaceau consumers are more likely to purchase Glaceau during larger pantry stocking trips. Brands such as Fresh Selections, Pop-Tarts, and Digiorno also tend to be purchased in the same trip. Sample consumer insights data below.

Glaceau Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.6%
Total Basket $ (median)
$30.11

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glaceau Consumer Demographics

demographic
index
Female
98
Male
122
<24
113
25-34
105
35-44
103
45-54
97
55-64
78
65+
79
African American
106
Asian
111
Caucasian
97
Hispanic
105
demographic
index
Has Kids
92
No Kids
117
- $20k
97
$20k-40k
98
$40k-60k
90
$60k-80k
86
$80k-100k
99
$100k-125k
103
$125k +
139
No College
83
College
103
Adv. Degree
108

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Glaceau Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.6x
Pop-Tarts 6.4x
Digiorno 5.6x
Horizon Organic 5.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
360

Where is Glaceau Purchased?

channels
index
Beauty
1
Club
138
Dollar
51
Drug
129
Food
118
Gas & Convenience
405
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Red Bull 1.6x
Monster Energy 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
99
Credit
104
Debit
99
Food Stamps
91

When is Glaceau Purchased?

day of week
Sun
17.6%
Mon
13.1%
Tue
12.4%
Wed
12.3%
Thu
12.2%
Fri
15.2%
Sat
17.1%
time of day
Morning
17.3%
Noon
17.1%
Afternoon
32.1%
Evening
26.5%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Glaceau consumers purchase?

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Why do Glaceau consumers try new brands?

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Where do Glaceau consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glaceau Target Market

Arrow and target

Who actually buys Glaceau? Do these consumers match the intended target market of Glaceau?

Thought bubble

What motivates the target market to purchase Glaceau?

magnifying glass

What other target market should Glaceau look at?

venn diagram

Which other brands have a similar target market?

About Our Glaceau Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.