Glaceau Consumer Insights

Who buys Glaceau?

A Glaceau consumer is generally very high income, Asian, and adolescent age. Glaceau consumers are more likely to purchase Glaceau during larger pantry stocking trips. Brands such as Fresh Selections, Pop-Tarts, and Digiorno also tend to be purchased in the same trip. See sample consumer insights data below.

Glaceau Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.6%
Total Basket $ (median)
$30.11

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glaceau Consumer Demographics

demographic
index
Female
98
Male
122
<24
113
25-34
105
35-44
103
45-54
97
55-64
78
65+
79
African American
106
Asian
111
Caucasian
97
Hispanic
105
demographic
index
Has Kids
92
No Kids
117
- $20k
97
$20k-40k
98
$40k-60k
90
$60k-80k
86
$80k-100k
99
$100k-125k
103
$125k +
139
No College
83
College
103
Adv. Degree
108

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Glaceau Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.6x
Pop-Tarts 6.4x
Digiorno 5.6x
Horizon Organic 5.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
360

Where is Glaceau Purchased?

channels
index
Beauty
1
Club
138
Dollar
51
Drug
129
Food
118
Gas & Convenience
405
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Red Bull 1.6x
Monster Energy 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
99
Credit
104
Debit
99
Food Stamps
91

When is Glaceau Purchased?

day of week
Sun
17.6%
Mon
13.1%
Tue
12.4%
Wed
12.3%
Thu
12.2%
Fri
15.2%
Sat
17.1%
time of day
Morning
17.3%
Noon
17.1%
Afternoon
32.1%
Evening
26.5%
Late
7.0%

About Our Glaceau Consumer Insights

How do we know who buys Glaceau? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Glaceau consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.