Glaceau Fruitwater Consumer Insights

Who buys Glaceau Fruitwater?

A Glaceau Fruitwater consumer is generally lower income, Asian, and adolescent age. Glaceau Fruitwater consumers are more likely to purchase Glaceau Fruitwater during larger pantry stocking trips. Brands such as Archer Farms, Sparkling Ice, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Glaceau Fruitwater Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.76
% of Basket $ (median)
4.9%
Total Basket $ (median)
$36.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glaceau Fruitwater Consumer Demographics

demographic
index
Female
100
Male
102
<24
122
25-34
113
35-44
101
45-54
97
55-64
68
65+
41
African American
94
Asian
114
Caucasian
101
Hispanic
84
demographic
index
Has Kids
98
No Kids
104
- $20k
105
$20k-40k
109
$40k-60k
100
$60k-80k
93
$80k-100k
107
$100k-125k
89
$125k +
96
No College
88
College
104
Adv. Degree
93

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Glaceau Fruitwater Basket Affinity & Size

brand
basket affinity
Archer Farms 10.3x
Sparkling Ice 10.2x
Arnold 4.1x
Bolthouse Farms 4.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
355

Where is Glaceau Fruitwater Purchased?

channels
index
Beauty
1
Club
1
Dollar
93
Drug
111
Food
61
Gas & Convenience
108
Mass
151
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.7x
Gold Peak 1.5x
Arizona (Beverage) 1.4x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
110
Credit
92
Debit
98
Food Stamps
116

When is Glaceau Fruitwater Purchased?

day of week
Sun
17.1%
Mon
12.1%
Tue
11.3%
Wed
11.8%
Thu
12.9%
Fri
16.0%
Sat
18.8%
time of day
Morning
14.8%
Noon
16.5%
Afternoon
31.8%
Evening
29.0%
Late
7.9%

Get More Glaceau Fruitwater Data

Contact us for the latest Glaceau Fruitwater consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Glaceau Fruitwater consumers switch to?

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Why do consumers stop buying Glaceau Fruitwater products?

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Which retailers do Glaceau Fruitwater shoppers prefer to shop at?

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What motivates consumers to try Glaceau Fruitwater products?

Research the Glaceau Fruitwater Target Market

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Who actually buys Glaceau Fruitwater? Do these consumers match the intended target market of Glaceau Fruitwater?

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What motivates the target market to purchase Glaceau Fruitwater?

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What other target market should Glaceau Fruitwater look at?

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Which other brands have a similar target market?

About Our Glaceau Fruitwater Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.