Glaceau Smartwater Consumer Insights

Who buys Glaceau Smartwater? Glaceau Smartwater consumers are generally very high income, African American, and young adult age. Glaceau Smartwater consumers are more likely to purchase Glaceau Smartwater during larger pantry stocking trips. Brands such as Archer Farms, Red Bull, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Glaceau Smartwater Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
12.8%
Total Basket $ (median)
$15.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glaceau Smartwater Consumer Demographics

demographic
index
Female
97
Male
126
<24
107
25-34
113
35-44
106
45-54
86
55-64
67
65+
78
African American
145
Asian
131
Caucasian
90
Hispanic
122
demographic
index
Has Kids
91
No Kids
121
- $20k
105
$20k-40k
94
$40k-60k
88
$60k-80k
78
$80k-100k
99
$100k-125k
106
$125k +
151
No College
81
College
107
Adv. Degree
89

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Glaceau Smartwater Basket Affinity & Size

brand
basket affinity
Archer Farms 6.0x
Red Bull 5.5x
Horizon Organic 5.0x
Gatorade 4.8x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
175

Where is Glaceau Smartwater Purchased?

channels
index
Beauty
2
Club
228
Dollar
81
Drug
178
Food
89
Gas & Convenience
789
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Marlboro Gold Pack 1.5x
Dasani 1.4x
Starbucks Frappuccino 1.4x

How Did They Pay?

method
index
Cash
95
Credit
105
Debit
101
Food Stamps
87

When is Glaceau Smartwater Purchased?

day of week
Sun
16.8%
Mon
13.8%
Tue
12.6%
Wed
12.3%
Thu
12.9%
Fri
15.1%
Sat
16.4%
time of day
Morning
20.4%
Noon
17.1%
Afternoon
31.2%
Evening
25.0%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Glaceau Smartwater consumers purchase?

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Why do Glaceau Smartwater consumers try new brands?

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Where do Glaceau Smartwater consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glaceau Smartwater Target Market

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Who actually buys Glaceau Smartwater? Do these consumers match the intended target market of Glaceau Smartwater?

Thought bubble

What motivates the target market to purchase Glaceau Smartwater?

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What other target market should Glaceau Smartwater look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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