Glaceau Smartwater Consumer Insights

Who buys Glaceau Smartwater?

A Glaceau Smartwater consumer is generally very high income, African American, and young adult age. Glaceau Smartwater consumers are more likely to purchase Glaceau Smartwater during larger pantry stocking trips. Brands such as Archer Farms, Red Bull, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Glaceau Smartwater Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
12.8%
Total Basket $ (median)
$15.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glaceau Smartwater Consumer Demographics

demographic
index
Female
97
Male
126
<24
107
25-34
113
35-44
106
45-54
86
55-64
67
65+
78
African American
145
Asian
131
Caucasian
90
Hispanic
122
demographic
index
Has Kids
91
No Kids
121
- $20k
105
$20k-40k
94
$40k-60k
88
$60k-80k
78
$80k-100k
99
$100k-125k
106
$125k +
151
No College
81
College
107
Adv. Degree
89

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Glaceau Smartwater Basket Affinity & Size

brand
basket affinity
Archer Farms 6.0x
Red Bull 5.5x
Horizon Organic 5.0x
Gatorade 4.8x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
175

Where is Glaceau Smartwater Purchased?

channels
index
Beauty
2
Club
228
Dollar
81
Drug
178
Food
89
Gas & Convenience
789
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Marlboro Gold Pack 1.5x
Dasani 1.4x
Starbucks Frappuccino 1.4x

How Did They Pay?

method
index
Cash
95
Credit
105
Debit
101
Food Stamps
87

When is Glaceau Smartwater Purchased?

day of week
Sun
16.8%
Mon
13.8%
Tue
12.6%
Wed
12.3%
Thu
12.9%
Fri
15.1%
Sat
16.4%
time of day
Morning
20.4%
Noon
17.1%
Afternoon
31.2%
Evening
25.0%
Late
6.4%

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Find Answers to Questions

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Which brands do Glaceau Smartwater consumers switch to?

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Why do consumers stop buying Glaceau Smartwater products?

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Which retailers do Glaceau Smartwater shoppers prefer to shop at?

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What motivates consumers to try Glaceau Smartwater products?

Research the Glaceau Smartwater Target Market

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Who actually buys Glaceau Smartwater? Do these consumers match the intended target market of Glaceau Smartwater?

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What motivates the target market to buy Glaceau Smartwater?

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What other target market should Glaceau Smartwater look at?

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Which other brands have a similar target market?

About Our Glaceau Smartwater Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.