Glaceau VitaminWater Consumer Insights

Who buys Glaceau VitaminWater?

A Glaceau VitaminWater consumer is generally very high income, Asian, and adolescent age. Glaceau VitaminWater consumers are more likely to purchase Glaceau VitaminWater during larger pantry stocking trips. Brands such as Sparkling Ice, Powerade, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Glaceau VitaminWater Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
8.1%
Total Basket $ (median)
$24.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glaceau VitaminWater Consumer Demographics

demographic
index
Female
97
Male
126
<24
139
25-34
105
35-44
101
45-54
97
55-64
82
65+
67
African American
100
Asian
115
Caucasian
97
Hispanic
112
demographic
index
Has Kids
94
No Kids
113
- $20k
109
$20k-40k
109
$40k-60k
96
$60k-80k
93
$80k-100k
87
$100k-125k
95
$125k +
118
No College
95
College
101
Adv. Degree
103

Understand Glaceau VitaminWater Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Glaceau VitaminWater Basket Affinity & Size

brand
basket affinity
Sparkling Ice 5.1x
Powerade 3.9x
Chobani 3.9x
Kraft Macaroni & Cheese 3.8x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
300

Where is Glaceau VitaminWater Purchased?

channels
index
Beauty
2
Club
83
Dollar
40
Drug
129
Food
144
Gas & Convenience
318
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Red Bull 1.5x
Monster Energy 1.5x
Sparkling Ice 1.5x

How Did They Pay?

method
index
Cash
109
Credit
96
Debit
98
Food Stamps
113

When is Glaceau VitaminWater Purchased?

day of week
Sun
18.0%
Mon
13.1%
Tue
12.9%
Wed
12.5%
Thu
11.8%
Fri
15.4%
Sat
16.4%
time of day
Morning
16.4%
Noon
16.2%
Afternoon
32.0%
Evening
27.6%
Late
7.7%

About Our Glaceau VitaminWater Consumer Insights

How do we know who buys Glaceau VitaminWater? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Glaceau VitaminWater consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.