Glaceau Vitaminwater Zero Consumer Insights

Who buys Glaceau Vitaminwater Zero?

A Glaceau Vitaminwater Zero consumer is generally very high income, Caucasian, and senior age. Glaceau Vitaminwater Zero consumers are more likely to purchase Glaceau Vitaminwater Zero during larger pantry stocking trips. Brands such as Archer Farms, Sparkling Ice, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Glaceau Vitaminwater Zero Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.3%
Total Basket $ (median)
$31.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glaceau Vitaminwater Zero Consumer Demographics

demographic
index
Female
99
Male
115
<24
77
25-34
88
35-44
104
45-54
112
55-64
90
65+
128
African American
39
Asian
65
Caucasian
110
Hispanic
82
demographic
index
Has Kids
89
No Kids
126
- $20k
60
$20k-40k
75
$40k-60k
73
$60k-80k
82
$80k-100k
121
$100k-125k
126
$125k +
183
No College
61
College
98
Adv. Degree
154

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Glaceau Vitaminwater Zero Basket Affinity & Size

brand
basket affinity
Archer Farms 8.3x
Sparkling Ice 7.5x
Lean Cuisine 6.8x
Arnold 4.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
373

Where is Glaceau Vitaminwater Zero Purchased?

channels
index
Club
187
Dollar
5
Drug
77
Food
123
Gas & Convenience
111
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.6x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
85
Credit
118
Debit
97
Food Stamps
46

When is Glaceau Vitaminwater Zero Purchased?

day of week
Sun
18.5%
Mon
12.6%
Tue
11.9%
Wed
12.2%
Thu
11.9%
Fri
14.5%
Sat
18.5%
time of day
Morning
14.5%
Noon
18.9%
Afternoon
34.2%
Evening
26.3%
Late
6.1%

Get More Glaceau Vitaminwater Zero Data

Contact us for the latest Glaceau Vitaminwater Zero consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Glaceau Vitaminwater Zero consumers switch to?

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What motivates consumers to try Glaceau Vitaminwater Zero products?

Research the Glaceau Vitaminwater Zero Target Market

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Who actually buys Glaceau Vitaminwater Zero? Do these consumers match the intended target market of Glaceau Vitaminwater Zero?

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What motivates the target market to buy Glaceau Vitaminwater Zero?

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What other target market should Glaceau Vitaminwater Zero look at?

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Which other brands have a similar target market?

About Our Glaceau Vitaminwater Zero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.