Glad Consumer Insights

Who buys Glad?

A Glad consumer is generally very high income, Caucasian, and senior age. Glad consumers are more likely to purchase Glad during larger pantry stocking trips. Brands such as Ziploc, Bounty, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Glad Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
7.9%
Total Basket $ (median)
$62.69

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glad Consumer Demographics

demographic
index
Female
101
Male
90
<24
94
25-34
98
35-44
99
45-54
100
55-64
107
65+
115
African American
96
Asian
79
Caucasian
104
Hispanic
92
demographic
index
Has Kids
97
No Kids
106
- $20k
89
$20k-40k
89
$40k-60k
98
$60k-80k
97
$80k-100k
101
$100k-125k
108
$125k +
121
No College
93
College
100
Adv. Degree
108

Understand Glad Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Glad Basket Affinity & Size

brand
basket affinity
Ziploc 7.0x
Bounty 6.4x
Hefty 6.3x
Cascade 6.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
386

Where is Glad Purchased?

channels
index
Beauty
0
Club
126
Dollar
208
Drug
38
Food
86
Gas & Convenience
4
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Charmin 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
81
Credit
107
Debit
108
Food Stamps
48

When is Glad Purchased?

day of week
Sun
17.3%
Mon
12.8%
Tue
12.5%
Wed
12.1%
Thu
11.8%
Fri
14.9%
Sat
18.5%
time of day
Morning
15.4%
Noon
18.5%
Afternoon
35.9%
Evening
24.8%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Glad consumers purchase?

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Why do Glad consumers try new brands?

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Where do Glad consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glad Target Market

Arrow and target

Who actually buys Glad? Do these consumers match the intended target market of Glad?

Thought bubble

What motivates the target market to purchase Glad?

magnifying glass

What other target market should Glad look at?

venn diagram

Which other brands have a similar target market?

About Our Glad Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.