Glad ForceFlex Consumer Insights

Who buys Glad ForceFlex? Glad ForceFlex consumers are generally very high income, Caucasian, and senior age. Glad ForceFlex consumers are more likely to purchase Glad ForceFlex during larger pantry stocking trips. Brands such as Bounty, Cascade, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Glad ForceFlex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.76
% of Basket $ (median)
11.4%
Total Basket $ (median)
$120.57

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glad ForceFlex Consumer Demographics

demographic
index
Female
100
Male
96
<24
78
25-34
95
35-44
102
45-54
98
55-64
109
65+
141
African American
89
Asian
66
Caucasian
107
Hispanic
89
demographic
index
Has Kids
96
No Kids
110
- $20k
70
$20k-40k
80
$40k-60k
97
$60k-80k
101
$80k-100k
96
$100k-125k
119
$125k +
138
No College
86
College
100
Adv. Degree
119

Understand Glad ForceFlex Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Glad ForceFlex Basket Affinity & Size

brand
basket affinity
Bounty 10.7x
Cascade 10.7x
Swiffer 8.8x
Dixie 7.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
348

Where is Glad ForceFlex Purchased?

channels
index
Club
345
Dollar
84
Drug
25
Food
71
Gas & Convenience
1
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.4x
Lean Cuisine 1.4x
Cascade 1.4x
Swiffer 1.4x

How Did They Pay?

method
index
Cash
64
Credit
112
Debit
114
Food Stamps
39

When is Glad ForceFlex Purchased?

day of week
Sun
17.6%
Mon
11.9%
Tue
11.7%
Wed
11.8%
Thu
11.3%
Fri
15.2%
Sat
20.4%
time of day
Morning
14.5%
Noon
19.7%
Afternoon
38.5%
Evening
23.6%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Glad ForceFlex consumers purchase?

check mark

Why do Glad ForceFlex consumers try new brands?

check mark

Where do Glad ForceFlex consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glad ForceFlex Target Market

Arrow and target

Who actually buys Glad ForceFlex? Do these consumers match the intended target market of Glad ForceFlex?

Thought bubble

What motivates the target market to purchase Glad ForceFlex?

magnifying glass

What other target market should Glad ForceFlex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us