Glad OdorShield Consumer Insights

Who buys Glad OdorShield?

A Glad OdorShield consumer is generally very high income, African American, and young adult age. Glad OdorShield consumers are more likely to purchase Glad OdorShield during larger pantry stocking trips. Brands such as Glade, Febreze, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Glad OdorShield Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.92
% of Basket $ (median)
9.5%
Total Basket $ (median)
$83.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glad OdorShield Consumer Demographics

demographic
index
Female
102
Male
84
<24
108
25-34
116
35-44
102
45-54
87
55-64
78
65+
70
African American
112
Asian
79
Caucasian
101
Hispanic
100
demographic
index
Has Kids
101
No Kids
97
- $20k
103
$20k-40k
102
$40k-60k
101
$60k-80k
95
$80k-100k
94
$100k-125k
98
$125k +
111
No College
101
College
100
Adv. Degree
96

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Glad OdorShield Basket Affinity & Size

brand
basket affinity
Glade 14.6x
Febreze 8.9x
Cascade 7.4x
Swiffer 7.1x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
368

Where is Glad OdorShield Purchased?

channels
index
Club
60
Dollar
298
Drug
44
Food
32
Gas & Convenience
0
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Sunbeam 1.4x
Marlboro 1.4x
Charmin 1.3x

How Did They Pay?

method
index
Cash
84
Credit
92
Debit
117
Food Stamps
60

When is Glad OdorShield Purchased?

day of week
Sun
17.2%
Mon
13.0%
Tue
12.2%
Wed
11.6%
Thu
11.6%
Fri
15.0%
Sat
19.3%
time of day
Morning
14.5%
Noon
17.6%
Afternoon
34.7%
Evening
26.4%
Late
6.9%

Get More Glad OdorShield Data

Better understand Glad OdorShield consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Glad OdorShield consumers switch to?

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Why do consumers stop buying Glad OdorShield products?

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Which retailers do Glad OdorShield shoppers prefer to shop at?

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What motivates consumers to try Glad OdorShield products?

Research the Glad OdorShield Target Market

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Who actually buys Glad OdorShield? Do these consumers match the intended target market of Glad OdorShield?

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What motivates the target market to buy Glad OdorShield?

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What other target market should Glad OdorShield look at?

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Which other brands have a similar target market?

About Our Glad OdorShield Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.