Glade Consumer Insights

Who buys Glade?

A Glade consumer is generally very low income, African American, and young adult age. Glade consumers are more likely to purchase Glade during larger pantry stocking trips. Brands such as Febreze, Swiffer, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Glade Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.88
% of Basket $ (median)
11.6%
Total Basket $ (median)
$42.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glade Consumer Demographics

demographic
index
Female
101
Male
95
<24
113
25-34
124
35-44
95
45-54
89
55-64
82
65+
50
African American
194
Asian
112
Caucasian
90
Hispanic
123
demographic
index
Has Kids
95
No Kids
112
- $20k
142
$20k-40k
130
$40k-60k
110
$60k-80k
100
$80k-100k
84
$100k-125k
70
$125k +
60
No College
115
College
101
Adv. Degree
79

Understand Glade Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Glade Basket Affinity & Size

brand
basket affinity
Febreze 13.2x
Swiffer 6.0x
Lysol 5.9x
Clorox 5.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
298

Where is Glade Purchased?

channels
index
Beauty
0
Club
31
Dollar
267
Drug
182
Food
37
Gas & Convenience
3
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.2x
Gold Peak 1.2x
Huggies 1.2x
Cottonelle 1.2x

How Did They Pay?

method
index
Cash
114
Credit
83
Debit
107
Food Stamps
78

When is Glade Purchased?

day of week
Sun
15.4%
Mon
11.9%
Tue
12.4%
Wed
12.6%
Thu
13.0%
Fri
15.9%
Sat
18.8%
time of day
Morning
15.5%
Noon
16.6%
Afternoon
34.2%
Evening
26.1%
Late
7.6%

Get More Glade Data

Better understand Glade consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Glade consumers switch to?

Stop sign

Why do consumers stop buying Glade products?

Store front

Which retailers do Glade shoppers prefer to shop at?

Sale sign

What motivates consumers to try Glade products?

Research the Glade Target Market

Arrow and target

Who actually buys Glade? Do these consumers match the intended target market of Glade?

Thought bubble

What motivates the target market to buy Glade?

Magnifying glass

What other target market should Glade look at?

Venn diagram

Which other brands have a similar target market?

About Our Glade Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.