Glade Consumer Insights

Who buys Glade?

A Glade consumer is generally very low income, African American, and young adult age. Glade consumers are more likely to purchase Glade during larger pantry stocking trips. Brands such as Febreze, Swiffer, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Glade Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.88
% of Basket $ (median)
11.6%
Total Basket $ (median)
$42.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glade Consumer Demographics

demographic
index
Female
101
Male
95
<24
113
25-34
124
35-44
95
45-54
89
55-64
82
65+
50
African American
194
Asian
112
Caucasian
90
Hispanic
123
demographic
index
Has Kids
95
No Kids
112
- $20k
142
$20k-40k
130
$40k-60k
110
$60k-80k
100
$80k-100k
84
$100k-125k
70
$125k +
60
No College
115
College
101
Adv. Degree
79

Understand Glade Consumer Behavior

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Glade Basket Affinity & Size

brand
basket affinity
Febreze 13.2x
Swiffer 6.0x
Lysol 5.9x
Clorox 5.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
298

Where is Glade Purchased?

channels
index
Beauty
0
Club
31
Dollar
267
Drug
182
Food
37
Gas & Convenience
3
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.2x
Gold Peak 1.2x
Huggies 1.2x
Cottonelle 1.2x

How Did They Pay?

method
index
Cash
114
Credit
83
Debit
107
Food Stamps
78

When is Glade Purchased?

day of week
Sun
15.4%
Mon
11.9%
Tue
12.4%
Wed
12.6%
Thu
13.0%
Fri
15.9%
Sat
18.8%
time of day
Morning
15.5%
Noon
16.6%
Afternoon
34.2%
Evening
26.1%
Late
7.6%

About Our Glade Consumer Insights

How do we know who buys Glade? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Glade consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.