Glade Consumer Insights

Who buys Glade? A Glade consumer is generally very low income, African American, and young adult age. Glade consumers are more likely to purchase Glade during larger pantry stocking trips. Brands such as Febreze, Swiffer, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Glade Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.88
% of Basket $ (median)
11.6%
Total Basket $ (median)
$42.18

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glade Consumer Demographics

demographic
index
Female
101
Male
95
<24
113
25-34
124
35-44
95
45-54
89
55-64
82
65+
50
African American
194
Asian
112
Caucasian
90
Hispanic
123
demographic
index
Has Kids
95
No Kids
112
- $20k
142
$20k-40k
130
$40k-60k
110
$60k-80k
100
$80k-100k
84
$100k-125k
70
$125k +
60
No College
115
College
101
Adv. Degree
79

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Glade Basket Affinity & Size

brand
basket affinity
Febreze 13.2x
Swiffer 6.0x
Lysol 5.9x
Clorox 5.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
298

Where is Glade Purchased?

channels
index
Beauty
0
Club
31
Dollar
267
Drug
182
Food
37
Gas & Convenience
3
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.2x
Gold Peak 1.2x
Huggies 1.2x
Cottonelle 1.2x

How Did They Pay?

method
index
Cash
114
Credit
83
Debit
107
Food Stamps
78

When is Glade Purchased?

day of week
Sun
15.4%
Mon
11.9%
Tue
12.4%
Wed
12.6%
Thu
13.0%
Fri
15.9%
Sat
18.8%
time of day
Morning
15.5%
Noon
16.6%
Afternoon
34.2%
Evening
26.1%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Glade consumers purchase?

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Why do Glade consumers try new brands?

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Where do Glade consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glade Target Market

Arrow and target

Who actually buys Glade? Do these consumers match the intended target market of Glade?

Thought bubble

What motivates the target market to purchase Glade?

magnifying glass

What other target market should Glade look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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