Glade Plugins Consumer Insights

Who buys Glade Plugins?

A Glade Plugins consumer is generally very low income, African American, and young adult age. Glade Plugins consumers are more likely to purchase Glade Plugins during larger pantry stocking trips. Brands such as Febreze, Swiffer, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Glade Plugins Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.89
% of Basket $ (median)
11.4%
Total Basket $ (median)
$42.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glade Plugins Consumer Demographics

demographic
index
Female
101
Male
90
<24
106
25-34
118
35-44
100
45-54
86
55-64
85
65+
58
African American
186
Asian
105
Caucasian
91
Hispanic
130
demographic
index
Has Kids
94
No Kids
113
- $20k
125
$20k-40k
122
$40k-60k
107
$60k-80k
100
$80k-100k
93
$100k-125k
81
$125k +
69
No College
110
College
100
Adv. Degree
85

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Glade Plugins Basket Affinity & Size

brand
basket affinity
Febreze 11.9x
Swiffer 6.5x
Ziploc 5.5x
Gain 5.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
293

Where is Glade Plugins Purchased?

channels
index
Club
103
Dollar
285
Drug
204
Food
34
Gas & Convenience
1
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gold Peak 1.4x
Cottonelle 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
111
Credit
88
Debit
108
Food Stamps
70

When is Glade Plugins Purchased?

day of week
Sun
15.7%
Mon
12.1%
Tue
12.4%
Wed
11.9%
Thu
12.8%
Fri
15.6%
Sat
19.4%
time of day
Morning
16.0%
Noon
17.2%
Afternoon
34.5%
Evening
25.2%
Late
7.1%

Get More Glade Plugins Data

Contact us for the latest Glade Plugins consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Glade Plugins consumers switch to?

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Why do consumers stop buying Glade Plugins products?

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Which retailers do Glade Plugins shoppers prefer to shop at?

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What motivates consumers to try Glade Plugins products?

Research the Glade Plugins Target Market

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Who actually buys Glade Plugins? Do these consumers match the intended target market of Glade Plugins?

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What motivates the target market to purchase Glade Plugins?

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What other target market should Glade Plugins look at?

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Which other brands have a similar target market?

About Our Glade Plugins Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.