Gladware Consumer Insights

Who buys Gladware?

A Gladware consumer is generally very high income, Asian, and young adult age. Gladware consumers are more likely to purchase Gladware during larger pantry stocking trips. Brands such as Ziploc, Hefty, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Gladware Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$44.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gladware Consumer Demographics

demographic
index
Female
103
Male
70
<24
93
25-34
107
35-44
95
45-54
101
55-64
102
65+
97
African American
116
Asian
127
Caucasian
95
Hispanic
103
demographic
index
Has Kids
96
No Kids
110
- $20k
84
$20k-40k
97
$40k-60k
100
$60k-80k
104
$80k-100k
103
$100k-125k
96
$125k +
107
No College
90
College
101
Adv. Degree
106

Understand Gladware Consumer Behavior

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Gladware Basket Affinity & Size

brand
basket affinity
Ziploc 16.0x
Hefty 9.2x
Cascade 6.9x
Swiffer 5.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
364

Where is Gladware Purchased?

channels
index
Club
76
Dollar
215
Drug
10
Food
110
Gas & Convenience
8
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.6x
Gold Peak 1.4x
Horizon Organic 1.4x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
91
Credit
99
Debit
109
Food Stamps
54

When is Gladware Purchased?

day of week
Sun
16.1%
Mon
12.7%
Tue
12.7%
Wed
12.8%
Thu
12.8%
Fri
16.0%
Sat
16.8%
time of day
Morning
17.2%
Noon
18.0%
Afternoon
34.3%
Evening
24.4%
Late
6.1%

Get More Gladware Data

Contact us for the latest Gladware consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gladware consumers switch to?

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Why do consumers stop buying Gladware products?

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Which retailers do Gladware shoppers prefer to shop at?

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What motivates consumers to try Gladware products?

Research the Gladware Target Market

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Who actually buys Gladware? Do these consumers match the intended target market of Gladware?

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What motivates the target market to buy Gladware?

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What other target market should Gladware look at?

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Which other brands have a similar target market?

About Our Gladware Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.