Glass Plus Consumer Insights

Who buys Glass Plus?

A Glass Plus consumer is generally very high income, Caucasian, and senior age. Glass Plus consumers are more likely to purchase Glass Plus during larger pantry stocking trips. Brands such as Lysol, Clorox, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Glass Plus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.17
% of Basket $ (median)
2.9%
Total Basket $ (median)
$73.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glass Plus Consumer Demographics

demographic
index
Female
96
Male
139
<24
119
25-34
66
35-44
90
45-54
130
55-64
155
65+
177
African American
71
Asian
23
Caucasian
115
Hispanic
68
demographic
index
Has Kids
86
No Kids
132
- $20k
72
$20k-40k
78
$40k-60k
83
$60k-80k
112
$80k-100k
96
$100k-125k
118
$125k +
145
No College
137
College
86
Adv. Degree
126

Understand Glass Plus Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Glass Plus Basket Affinity & Size

brand
basket affinity
Lysol 13.0x
Clorox 9.2x
Perdue 7.7x
Bounty 7.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
471

Where is Glass Plus Purchased?

channels
index
Dollar
41
Drug
5
Food
109
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.6x
Utz 1.6x
Goya 1.5x
Snyders Of Hanover 1.5x

How Did They Pay?

method
index
Cash
143
Credit
90
Debit
98
Food Stamps
40

When is Glass Plus Purchased?

day of week
Sun
16.6%
Mon
13.1%
Tue
11.3%
Wed
14.8%
Thu
12.2%
Fri
14.0%
Sat
17.9%
time of day
Morning
17.8%
Noon
19.0%
Afternoon
38.7%
Evening
19.9%
Late
4.6%

Get More Glass Plus Data

Contact us for the latest Glass Plus consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Glass Plus consumers switch to?

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Why do consumers stop buying Glass Plus products?

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Which retailers do Glass Plus shoppers prefer to shop at?

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What motivates consumers to try Glass Plus products?

Research the Glass Plus Target Market

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Who actually buys Glass Plus? Do these consumers match the intended target market of Glass Plus?

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What motivates the target market to purchase Glass Plus?

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What other target market should Glass Plus look at?

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Which other brands have a similar target market?

About Our Glass Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.