Glass Plus Consumer Insights

Who buys Glass Plus?

A Glass Plus consumer is generally very high income, Caucasian, and senior age. Glass Plus consumers are more likely to purchase Glass Plus during larger pantry stocking trips. Brands such as Lysol, Clorox, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Glass Plus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.17
% of Basket $ (median)
2.9%
Total Basket $ (median)
$73.73

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glass Plus Consumer Demographics

demographic
index
Female
96
Male
139
<24
119
25-34
66
35-44
90
45-54
130
55-64
155
65+
177
African American
71
Asian
23
Caucasian
115
Hispanic
68
demographic
index
Has Kids
86
No Kids
132
- $20k
72
$20k-40k
78
$40k-60k
83
$60k-80k
112
$80k-100k
96
$100k-125k
118
$125k +
145
No College
137
College
86
Adv. Degree
126

Understand Glass Plus Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Glass Plus Basket Affinity & Size

brand
basket affinity
Lysol 13.0x
Clorox 9.2x
Perdue 7.7x
Bounty 7.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
471

Where is Glass Plus Purchased?

channels
index
Dollar
41
Drug
5
Food
109
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.6x
Utz 1.6x
Goya 1.5x
Snyders Of Hanover 1.5x

How Did They Pay?

method
index
Cash
143
Credit
90
Debit
98
Food Stamps
40

When is Glass Plus Purchased?

day of week
Sun
16.6%
Mon
13.1%
Tue
11.3%
Wed
14.8%
Thu
12.2%
Fri
14.0%
Sat
17.9%
time of day
Morning
17.8%
Noon
19.0%
Afternoon
38.7%
Evening
19.9%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Glass Plus consumers purchase?

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Why do Glass Plus consumers try new brands?

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Where do Glass Plus consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glass Plus Target Market

Arrow and target

Who actually buys Glass Plus? Do these consumers match the intended target market of Glass Plus?

Thought bubble

What motivates the target market to purchase Glass Plus?

magnifying glass

What other target market should Glass Plus look at?

venn diagram

Which other brands have a similar target market?

About Our Glass Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.