Glico Pocky Consumer Insights

Who buys Glico Pocky? Glico Pocky consumers are generally very low income, Asian, and adolescent age. Glico Pocky consumers are more likely to purchase Glico Pocky during larger pantry stocking trips. Brands such as Maruchan Ramen, Starkist, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Glico Pocky Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.16
% of Basket $ (median)
4.0%
Total Basket $ (median)
$53.93

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glico Pocky Consumer Demographics

demographic
index
Female
96
Male
140
<24
195
25-34
100
35-44
104
45-54
108
55-64
42
65+
50
African American
40
Asian
561
Caucasian
55
Hispanic
88
demographic
index
Has Kids
107
No Kids
83
- $20k
158
$20k-40k
141
$40k-60k
96
$60k-80k
84
$80k-100k
69
$100k-125k
74
$125k +
96
No College
96
College
105
Adv. Degree
78

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Glico Pocky Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 6.2x
Starkist 4.8x
Sunny Meadow 4.6x
Vlasic 4.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
384

Where is Glico Pocky Purchased?

channels
index
Dollar
57
Drug
8
Food
132
Gas & Convenience
13
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Marlboro 1.5x
King's Hawaiian 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
120
Credit
102
Debit
80
Food Stamps
172

When is Glico Pocky Purchased?

day of week
Sun
19.9%
Mon
13.4%
Tue
11.4%
Wed
10.5%
Thu
12.2%
Fri
12.8%
Sat
19.8%
time of day
Morning
12.4%
Noon
13.9%
Afternoon
36.2%
Evening
29.9%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Glico Pocky consumers purchase?

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Why do Glico Pocky consumers try new brands?

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Where do Glico Pocky consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glico Pocky Target Market

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Who actually buys Glico Pocky? Do these consumers match the intended target market of Glico Pocky?

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What motivates the target market to purchase Glico Pocky?

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What other target market should Glico Pocky look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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