Glico Pocky Consumer Insights

Who buys Glico Pocky?

A Glico Pocky consumer is generally very low income, Asian, and adolescent age. Glico Pocky consumers are more likely to purchase Glico Pocky during larger pantry stocking trips. Brands such as Maruchan Ramen, Starkist, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Glico Pocky Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.16
% of Basket $ (median)
4.0%
Total Basket $ (median)
$53.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glico Pocky Consumer Demographics

demographic
index
Female
96
Male
140
<24
195
25-34
100
35-44
104
45-54
108
55-64
42
65+
50
African American
40
Asian
561
Caucasian
55
Hispanic
88
demographic
index
Has Kids
107
No Kids
83
- $20k
158
$20k-40k
141
$40k-60k
96
$60k-80k
84
$80k-100k
69
$100k-125k
74
$125k +
96
No College
96
College
105
Adv. Degree
78

Understand Glico Pocky Consumer Behavior

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Glico Pocky Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 6.2x
Starkist 4.8x
Sunny Meadow 4.6x
Vlasic 4.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
384

Where is Glico Pocky Purchased?

channels
index
Dollar
57
Drug
8
Food
132
Gas & Convenience
13
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Marlboro 1.5x
King's Hawaiian 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
120
Credit
102
Debit
80
Food Stamps
172

When is Glico Pocky Purchased?

day of week
Sun
19.9%
Mon
13.4%
Tue
11.4%
Wed
10.5%
Thu
12.2%
Fri
12.8%
Sat
19.8%
time of day
Morning
12.4%
Noon
13.9%
Afternoon
36.2%
Evening
29.9%
Late
7.6%

Get More Glico Pocky Data

Contact us for the latest Glico Pocky consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Glico Pocky consumers switch to?

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Why do consumers stop buying Glico Pocky products?

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Which retailers do Glico Pocky shoppers prefer to shop at?

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What motivates consumers to try Glico Pocky products?

Research the Glico Pocky Target Market

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Who actually buys Glico Pocky? Do these consumers match the intended target market of Glico Pocky?

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What motivates the target market to purchase Glico Pocky?

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What other target market should Glico Pocky look at?

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Which other brands have a similar target market?

About Our Glico Pocky Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.