Glico Pocky Consumer Insights

Who buys Glico Pocky?

A Glico Pocky consumer is generally very low income, Asian, and adolescent age. Glico Pocky consumers are more likely to purchase Glico Pocky during larger pantry stocking trips. Brands such as Maruchan Ramen, Starkist, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Glico Pocky Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.16
% of Basket $ (median)
4.0%
Total Basket $ (median)
$53.93

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glico Pocky Consumer Demographics

demographic
index
Female
96
Male
140
<24
195
25-34
100
35-44
104
45-54
108
55-64
42
65+
50
African American
40
Asian
561
Caucasian
55
Hispanic
88
demographic
index
Has Kids
107
No Kids
83
- $20k
158
$20k-40k
141
$40k-60k
96
$60k-80k
84
$80k-100k
69
$100k-125k
74
$125k +
96
No College
96
College
105
Adv. Degree
78

Understand Glico Pocky Consumer Behavior

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Glico Pocky Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 6.2x
Starkist 4.8x
Sunny Meadow 4.6x
Vlasic 4.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
384

Where is Glico Pocky Purchased?

channels
index
Dollar
57
Drug
8
Food
132
Gas & Convenience
13
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Marlboro 1.5x
King's Hawaiian 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
120
Credit
102
Debit
80
Food Stamps
172

When is Glico Pocky Purchased?

day of week
Sun
19.9%
Mon
13.4%
Tue
11.4%
Wed
10.5%
Thu
12.2%
Fri
12.8%
Sat
19.8%
time of day
Morning
12.4%
Noon
13.9%
Afternoon
36.2%
Evening
29.9%
Late
7.6%

About Our Glico Pocky Consumer Insights

How do we know who buys Glico Pocky? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Glico Pocky consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.