Glory (Produce) Consumer Insights

Who buys Glory (Produce)? A Glory (Produce) consumer is generally very low income, African American, and senior age. Glory (Produce) consumers are more likely to purchase Glory (Produce) during larger pantry stocking trips. Brands such as Fresh Selections, Ro-Tel, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Glory (Produce) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
3.6%
Total Basket $ (median)
$76.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glory (Produce) Consumer Demographics

demographic
index
Female
99
Male
106
<24
91
25-34
89
35-44
98
45-54
117
55-64
99
65+
128
African American
516
Asian
87
Caucasian
84
Hispanic
48
demographic
index
Has Kids
93
No Kids
115
- $20k
108
$20k-40k
108
$40k-60k
107
$60k-80k
94
$80k-100k
86
$100k-125k
96
$125k +
101
No College
87
College
101
Adv. Degree
109

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Glory (Produce) Basket Affinity & Size

brand
basket affinity
Fresh Selections 7.7x
Ro-Tel 6.4x
Libby's 5.7x
TURKEY KNOB 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
487

Where is Glory (Produce) Purchased?

channels
index
Club
1
Drug
59
Food
134
Gas & Convenience
21
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Ro-Tel 1.6x
Fresh Selections 1.5x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
123
Credit
86
Debit
91
Food Stamps
206

When is Glory (Produce) Purchased?

day of week
Sun
20.4%
Mon
14.5%
Tue
12.8%
Wed
12.9%
Thu
10.3%
Fri
12.4%
Sat
16.8%
time of day
Morning
15.7%
Noon
15.6%
Afternoon
35.4%
Evening
27.0%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Glory (Produce) consumers purchase?

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Why do Glory (Produce) consumers try new brands?

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Where do Glory (Produce) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glory (Produce) Target Market

Arrow and target

Who actually buys Glory (Produce)? Do these consumers match the intended target market of Glory (Produce)?

Thought bubble

What motivates the target market to purchase Glory (Produce)?

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What other target market should Glory (Produce) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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