Glucerna Consumer Insights

Who buys Glucerna? A Glucerna consumer is generally very low income, Asian, and senior age. Glucerna consumers are more likely to purchase Glucerna during larger pantry stocking trips. Brands such as Listerine, Hunt's Snack Pack, and General Mills Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Glucerna Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.08
% of Basket $ (median)
22.7%
Total Basket $ (median)
$48.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glucerna Consumer Demographics

demographic
index
Female
92
Male
175
<24
162
25-34
78
35-44
79
45-54
83
55-64
242
65+
258
African American
114
Asian
246
Caucasian
71
Hispanic
207
demographic
index
Has Kids
60
No Kids
189
- $20k
229
$20k-40k
90
$40k-60k
130
$60k-80k
85
$80k-100k
69
$100k-125k
75
$125k +
66
No College
86
College
101
Adv. Degree
112

Understand Glucerna Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Glucerna Basket Affinity & Size

brand
basket affinity
Listerine 7.2x
Hunt's Snack Pack 5.7x
General Mills Cheerios 5.7x
Tyson 4.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
282

Where is Glucerna Purchased?

channels
index
Club
230
Drug
134
Food
94
Gas & Convenience
1
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Marlboro Gold Pack 1.6x
Sparkling Ice 1.6x
Gain 1.6x

How Did They Pay?

method
index
Cash
102
Credit
111
Debit
87
Food Stamps
111

When is Glucerna Purchased?

day of week
Sun
14.9%
Mon
13.7%
Tue
15.0%
Wed
13.7%
Thu
12.9%
Fri
15.0%
Sat
14.8%
time of day
Morning
14.9%
Noon
18.2%
Afternoon
35.8%
Evening
26.0%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Glucerna consumers purchase?

check mark

Why do Glucerna consumers try new brands?

check mark

Where do Glucerna consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glucerna Target Market

Arrow and target

Who actually buys Glucerna? Do these consumers match the intended target market of Glucerna?

Thought bubble

What motivates the target market to purchase Glucerna?

magnifying glass

What other target market should Glucerna look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us