Glucerna Consumer Insights

Who buys Glucerna?

A Glucerna consumer is generally very low income, Asian, and senior age. Glucerna consumers are more likely to purchase Glucerna during larger pantry stocking trips. Brands such as Listerine, Hunt's Snack Pack, and General Mills Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Glucerna Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.08
% of Basket $ (median)
22.7%
Total Basket $ (median)
$48.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Glucerna Consumer Demographics

demographic
index
Female
92
Male
175
<24
162
25-34
78
35-44
79
45-54
83
55-64
242
65+
258
African American
114
Asian
246
Caucasian
71
Hispanic
207
demographic
index
Has Kids
60
No Kids
189
- $20k
229
$20k-40k
90
$40k-60k
130
$60k-80k
85
$80k-100k
69
$100k-125k
75
$125k +
66
No College
86
College
101
Adv. Degree
112

Understand Glucerna Consumer Behavior

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Glucerna Basket Affinity & Size

brand
basket affinity
Listerine 7.2x
Hunt's Snack Pack 5.7x
General Mills Cheerios 5.7x
Tyson 4.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
282

Where is Glucerna Purchased?

channels
index
Club
230
Drug
134
Food
94
Gas & Convenience
1
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Marlboro Gold Pack 1.6x
Sparkling Ice 1.6x
Gain 1.6x

How Did They Pay?

method
index
Cash
102
Credit
111
Debit
87
Food Stamps
111

When is Glucerna Purchased?

day of week
Sun
14.9%
Mon
13.7%
Tue
15.0%
Wed
13.7%
Thu
12.9%
Fri
15.0%
Sat
14.8%
time of day
Morning
14.9%
Noon
18.2%
Afternoon
35.8%
Evening
26.0%
Late
5.1%

About Our Glucerna Consumer Insights

How do we know who buys Glucerna? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Glucerna consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.