Glutino Consumer Insights

Who buys Glutino?

A Glutino consumer is generally very high income, Caucasian, and senior age. Glutino consumers are more likely to purchase Glutino during larger pantry stocking trips. Brands such as Silk, Almond Breeze, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Glutino Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.79
% of Basket $ (median)
7.1%
Total Basket $ (median)
$67.89

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Glutino Consumer Demographics

demographic
index
Female
102
Male
80
<24
80
25-34
82
35-44
99
45-54
117
55-64
114
65+
141
African American
61
Asian
41
Caucasian
113
Hispanic
61
demographic
index
Has Kids
97
No Kids
106
- $20k
78
$20k-40k
76
$40k-60k
93
$60k-80k
95
$80k-100k
106
$100k-125k
105
$125k +
154
No College
53
College
104
Adv. Degree
137

Understand Glutino Consumer Behavior

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Glutino Basket Affinity & Size

brand
basket affinity
Silk 9.7x
Almond Breeze 7.3x
YoCrunch 7.0x
Ore-Ida 6.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
447

Where is Glutino Purchased?

channels
index
Club
2
Dollar
11
Drug
32
Food
96
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Dannon Oikos 1.6x
Almond Breeze 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
87
Credit
136
Debit
80
Food Stamps
62

When is Glutino Purchased?

day of week
Sun
16.0%
Mon
11.9%
Tue
12.9%
Wed
14.4%
Thu
13.5%
Fri
14.9%
Sat
16.4%
time of day
Morning
18.6%
Noon
17.1%
Afternoon
35.4%
Evening
23.2%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Glutino consumers purchase?

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Why do Glutino consumers try new brands?

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Where do Glutino consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Glutino Target Market

Arrow and target

Who actually buys Glutino? Do these consumers match the intended target market of Glutino?

Thought bubble

What motivates the target market to purchase Glutino?

magnifying glass

What other target market should Glutino look at?

venn diagram

Which other brands have a similar target market?

About Our Glutino Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.