Gnc Consumer Insights

Who buys Gnc?

A Gnc consumer is generally slightly higher income, Caucasian, and older age. Gnc consumers are more likely to purchase Gnc during small to mid sized trips. Brands such as Taylor Farms, Purina Friskies, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Gnc Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$15.39
% of Basket $ (median)
33.2%
Total Basket $ (median)
$46.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gnc Consumer Demographics

demographic
index
Female
97
Male
130
<24
84
25-34
93
35-44
99
45-54
106
55-64
118
65+
97
African American
96
Asian
97
Caucasian
101
Hispanic
100
demographic
index
Has Kids
81
No Kids
143
- $20k
74
$20k-40k
88
$40k-60k
91
$60k-80k
87
$80k-100k
130
$100k-125k
108
$125k +
127
No College
85
College
103
Adv. Degree
104

Understand Gnc Consumer Behavior

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Gnc Basket Affinity & Size

brand
basket affinity
Taylor Farms 10.3x
Purina Friskies 8.0x
Entenmann's 7.4x
International Delight 7.2x
basket size
index
Urgent Need (1-2 Items)
99
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
81
Pantry Stocking (21+ Items)
104

Where is Gnc Purchased?

channels
index
Beauty
63
Club
617
Dollar
5
Drug
350
Food
34
Gas & Convenience
15
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon 1.5x
Smart Balance 1.5x
Dannon Oikos 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
130
Credit
124
Debit
76
Food Stamps
8

When is Gnc Purchased?

day of week
Sun
14.2%
Mon
13.2%
Tue
13.2%
Wed
11.7%
Thu
11.7%
Fri
15.1%
Sat
21.0%
time of day
Morning
10.6%
Noon
21.8%
Afternoon
40.0%
Evening
26.2%
Late
1.4%

Get More Gnc Data

Contact us for the latest Gnc consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gnc consumers switch to?

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Why do consumers stop buying Gnc products?

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Which retailers do Gnc shoppers prefer to shop at?

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What motivates consumers to try Gnc products?

Research the Gnc Target Market

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Who actually buys Gnc? Do these consumers match the intended target market of Gnc?

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What motivates the target market to purchase Gnc?

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What other target market should Gnc look at?

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Which other brands have a similar target market?

About Our Gnc Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.