Gnc Consumer Insights

Who buys Gnc? A Gnc consumer is generally slightly higher income, Caucasian, and older age. Gnc consumers are more likely to purchase Gnc during small to mid sized trips. Brands such as Taylor Farms, Purina Friskies, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Gnc Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.39
% of Basket $ (median)
33.2%
Total Basket $ (median)
$46.41

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gnc Consumer Demographics

demographic
index
Female
97
Male
130
<24
84
25-34
93
35-44
99
45-54
106
55-64
118
65+
97
African American
96
Asian
97
Caucasian
101
Hispanic
100
demographic
index
Has Kids
81
No Kids
143
- $20k
74
$20k-40k
88
$40k-60k
91
$60k-80k
87
$80k-100k
130
$100k-125k
108
$125k +
127
No College
85
College
103
Adv. Degree
104

Understand Gnc Consumer Behavior

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Gnc Basket Affinity & Size

brand
basket affinity
Taylor Farms 10.3x
Purina Friskies 8.0x
Entenmann's 7.4x
International Delight 7.2x
basket size
index
Urgent Need (1-2 Items)
99
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
81
Pantry Stocking (21+ Items)
104

Where is Gnc Purchased?

channels
index
Beauty
63
Club
617
Dollar
5
Drug
350
Food
34
Gas & Convenience
15
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon 1.5x
Smart Balance 1.5x
Dannon Oikos 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
130
Credit
124
Debit
76
Food Stamps
8

When is Gnc Purchased?

day of week
Sun
14.2%
Mon
13.2%
Tue
13.2%
Wed
11.7%
Thu
11.7%
Fri
15.1%
Sat
21.0%
time of day
Morning
10.6%
Noon
21.8%
Afternoon
40.0%
Evening
26.2%
Late
1.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gnc consumers purchase?

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Why do Gnc consumers try new brands?

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Where do Gnc consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gnc Target Market

Arrow and target

Who actually buys Gnc? Do these consumers match the intended target market of Gnc?

Thought bubble

What motivates the target market to purchase Gnc?

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What other target market should Gnc look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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