Gobstopper Consumer Insights

Who buys Gobstopper?

A Gobstopper consumer is generally lower income, Caucasian, and older age. Gobstopper consumers are more likely to purchase Gobstopper during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. See sample consumer insights data below.

Gobstopper Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$16.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gobstopper Consumer Demographics

demographic
index
Female
102
Male
79
<24
81
25-34
88
35-44
99
45-54
120
55-64
125
65+
28
African American
48
Asian
41
Caucasian
116
Hispanic
45
demographic
index
Has Kids
104
No Kids
92
- $20k
97
$20k-40k
117
$40k-60k
101
$60k-80k
101
$80k-100k
105
$100k-125k
86
$125k +
83
No College
102
College
101
Adv. Degree
90

Understand Gobstopper Consumer Behavior

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Gobstopper Basket Affinity & Size

brand
basket affinity
Skittles 21.2x
Twizzlers 8.6x
M&M's 6.4x
Twix 6.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
235

Where is Gobstopper Purchased?

channels
index
Dollar
1159
Drug
318
Food
57
Gas & Convenience
98
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Totino's Party Pizza 1.6x
Diet Pepsi 1.5x
Kelloggs Frosted Mini Wheat 1.5x

How Did They Pay?

method
index
Cash
136
Credit
94
Debit
89
Food Stamps
102

When is Gobstopper Purchased?

day of week
Sun
13.6%
Mon
12.2%
Tue
12.2%
Wed
13.5%
Thu
13.3%
Fri
17.1%
Sat
18.1%
time of day
Morning
12.0%
Noon
15.6%
Afternoon
34.9%
Evening
29.5%
Late
8.1%

Get More Gobstopper Data

Contact us for the latest Gobstopper consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gobstopper consumers switch to?

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Why do consumers stop buying Gobstopper products?

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Which retailers do Gobstopper shoppers prefer to shop at?

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What motivates consumers to try Gobstopper products?

Research the Gobstopper Target Market

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Who actually buys Gobstopper? Do these consumers match the intended target market of Gobstopper?

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What motivates the target market to buy Gobstopper?

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What other target market should Gobstopper look at?

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Which other brands have a similar target market?

About Our Gobstopper Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.