Godiva Consumer Insights

Who buys Godiva? Godiva consumers are generally very high income, Asian, and adolescent age. Godiva consumers are more likely to purchase Godiva during larger pantry stocking trips. Brands such as Lindt, Archer Farms, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Godiva Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
11.5%
Total Basket $ (median)
$34.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Godiva Consumer Demographics

demographic
index
Female
99
Male
115
<24
125
25-34
95
35-44
104
45-54
98
55-64
89
65+
106
African American
73
Asian
231
Caucasian
86
Hispanic
110
demographic
index
Has Kids
99
No Kids
103
- $20k
82
$20k-40k
88
$40k-60k
92
$60k-80k
89
$80k-100k
102
$100k-125k
111
$125k +
145
No College
81
College
96
Adv. Degree
143

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Godiva Basket Affinity & Size

brand
basket affinity
Lindt 54.2x
Archer Farms 18.5x
Cadbury 11.4x
Hershey's Kisses 6.9x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
162

Where is Godiva Purchased?

channels
index
Club
94
Dollar
6
Drug
261
Food
52
Gas & Convenience
32
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.6x
Lindt 1.6x
Horizon Organic 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
87
Credit
135
Debit
83
Food Stamps
28

When is Godiva Purchased?

day of week
Sun
13.5%
Mon
11.2%
Tue
12.9%
Wed
13.8%
Thu
12.9%
Fri
18.3%
Sat
17.5%
time of day
Morning
15.0%
Noon
16.9%
Afternoon
32.5%
Evening
28.5%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Godiva consumers purchase?

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Why do Godiva consumers try new brands?

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Where do Godiva consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Godiva Target Market

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Who actually buys Godiva? Do these consumers match the intended target market of Godiva?

Thought bubble

What motivates the target market to purchase Godiva?

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What other target market should Godiva look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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