Godiva Consumer Insights

Who buys Godiva?

A Godiva consumer is generally very high income, Asian, and adolescent age. Godiva consumers are more likely to purchase Godiva during larger pantry stocking trips. Brands such as Lindt, Archer Farms, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Godiva Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
11.5%
Total Basket $ (median)
$34.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Godiva Consumer Demographics

demographic
index
Female
99
Male
115
<24
125
25-34
95
35-44
104
45-54
98
55-64
89
65+
106
African American
73
Asian
231
Caucasian
86
Hispanic
110
demographic
index
Has Kids
99
No Kids
103
- $20k
82
$20k-40k
88
$40k-60k
92
$60k-80k
89
$80k-100k
102
$100k-125k
111
$125k +
145
No College
81
College
96
Adv. Degree
143

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Godiva Basket Affinity & Size

brand
basket affinity
Lindt 54.2x
Archer Farms 18.5x
Cadbury 11.4x
Hershey's Kisses 6.9x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
162

Where is Godiva Purchased?

channels
index
Club
94
Dollar
6
Drug
261
Food
52
Gas & Convenience
32
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.6x
Lindt 1.6x
Horizon Organic 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
87
Credit
135
Debit
83
Food Stamps
28

When is Godiva Purchased?

day of week
Sun
13.5%
Mon
11.2%
Tue
12.9%
Wed
13.8%
Thu
12.9%
Fri
18.3%
Sat
17.5%
time of day
Morning
15.0%
Noon
16.9%
Afternoon
32.5%
Evening
28.5%
Late
7.0%

Get More Godiva Data

Contact us for the latest Godiva consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Godiva consumers switch to?

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Why do consumers stop buying Godiva products?

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Which retailers do Godiva shoppers prefer to shop at?

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What motivates consumers to try Godiva products?

Research the Godiva Target Market

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Who actually buys Godiva? Do these consumers match the intended target market of Godiva?

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What motivates the target market to buy Godiva?

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What other target market should Godiva look at?

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Which other brands have a similar target market?

About Our Godiva Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.