Goetzes Consumer Insights

Who buys Goetzes?

A Goetzes consumer is generally slightly higher income, Caucasian, and older age. Goetzes consumers are more likely to purchase Goetzes during larger pantry stocking trips. Brands such as Twizzlers, Reese's Peanut Butter Cups, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Goetzes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$35.38

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Goetzes Consumer Demographics

demographic
index
Female
101
Male
87
<24
56
25-34
58
35-44
91
45-54
131
55-64
200
65+
171
African American
78
Asian
22
Caucasian
120
Hispanic
20
demographic
index
Has Kids
88
No Kids
128
- $20k
90
$20k-40k
109
$40k-60k
110
$60k-80k
82
$80k-100k
115
$100k-125k
83
$125k +
106
No College
133
College
93
Adv. Degree
92

Understand Goetzes Consumer Behavior

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Goetzes Basket Affinity & Size

brand
basket affinity
Twizzlers 11.2x
Reese's Peanut Butter Cups 6.6x
Skittles 6.1x
Snickers 5.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
259

Where is Goetzes Purchased?

channels
index
Club
213
Dollar
684
Drug
204
Food
63
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Maxwell House 1.8x
Diet Mountain Dew 1.7x
Diet Pepsi 1.6x

How Did They Pay?

method
index
Cash
117
Credit
107
Debit
90
Food Stamps
81

When is Goetzes Purchased?

day of week
Sun
13.8%
Mon
11.6%
Tue
13.4%
Wed
14.3%
Thu
13.1%
Fri
17.8%
Sat
16.1%
time of day
Morning
15.0%
Noon
16.4%
Afternoon
35.8%
Evening
28.3%
Late
4.5%

About Our Goetzes Consumer Insights

How do we know who buys Goetzes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Goetzes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.