GoGo squeeZ Consumer Insights

Who buys GoGo squeeZ?

A GoGo squeeZ consumer is generally very high income, Caucasian, and lower middle age. GoGo squeeZ consumers are more likely to purchase GoGo squeeZ during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Dannon Danimals, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

GoGo squeeZ Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.94
% of Basket $ (median)
5.6%
Total Basket $ (median)
$106.58

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

GoGo squeeZ Consumer Demographics

demographic
index
Female
102
Male
81
<24
34
25-34
110
35-44
136
45-54
62
55-64
32
65+
31
African American
61
Asian
70
Caucasian
109
Hispanic
70
demographic
index
Has Kids
134
No Kids
24
- $20k
42
$20k-40k
57
$40k-60k
72
$60k-80k
102
$80k-100k
118
$100k-125k
146
$125k +
174
No College
49
College
102
Adv. Degree
150

Understand GoGo squeeZ Consumer Behavior

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GoGo squeeZ Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 7.9x
Dannon Danimals 7.7x
Archer Farms 6.8x
Mott's 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
502

Where is GoGo squeeZ Purchased?

channels
index
Club
220
Dollar
3
Drug
11
Food
57
Gas & Convenience
1
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Gerber Graduates 1.8x
Yoplait Go-Gurt 1.7x
Huggies 1.5x

How Did They Pay?

method
index
Cash
54
Credit
109
Debit
114
Food Stamps
100

When is GoGo squeeZ Purchased?

day of week
Sun
19.0%
Mon
14.0%
Tue
12.1%
Wed
11.7%
Thu
11.9%
Fri
13.9%
Sat
17.4%
time of day
Morning
16.1%
Noon
21.3%
Afternoon
34.9%
Evening
23.2%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do GoGo squeeZ consumers purchase?

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Why do GoGo squeeZ consumers try new brands?

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Where do GoGo squeeZ consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the GoGo squeeZ Target Market

Arrow and target

Who actually buys GoGo squeeZ? Do these consumers match the intended target market of GoGo squeeZ?

Thought bubble

What motivates the target market to purchase GoGo squeeZ?

magnifying glass

What other target market should GoGo squeeZ look at?

venn diagram

Which other brands have a similar target market?

About Our GoGo squeeZ Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.