GoGo squeeZ Consumer Insights

Who buys GoGo squeeZ?

A GoGo squeeZ consumer is generally very high income, Caucasian, and lower middle age. GoGo squeeZ consumers are more likely to purchase GoGo squeeZ during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Dannon Danimals, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

GoGo squeeZ Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.94
% of Basket $ (median)
5.6%
Total Basket $ (median)
$106.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

GoGo squeeZ Consumer Demographics

demographic
index
Female
102
Male
81
<24
34
25-34
110
35-44
136
45-54
62
55-64
32
65+
31
African American
61
Asian
70
Caucasian
109
Hispanic
70
demographic
index
Has Kids
134
No Kids
24
- $20k
42
$20k-40k
57
$40k-60k
72
$60k-80k
102
$80k-100k
118
$100k-125k
146
$125k +
174
No College
49
College
102
Adv. Degree
150

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GoGo squeeZ Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 7.9x
Dannon Danimals 7.7x
Archer Farms 6.8x
Mott's 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
502

Where is GoGo squeeZ Purchased?

channels
index
Club
220
Dollar
3
Drug
11
Food
57
Gas & Convenience
1
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Gerber Graduates 1.8x
Yoplait Go-Gurt 1.7x
Huggies 1.5x

How Did They Pay?

method
index
Cash
54
Credit
109
Debit
114
Food Stamps
100

When is GoGo squeeZ Purchased?

day of week
Sun
19.0%
Mon
14.0%
Tue
12.1%
Wed
11.7%
Thu
11.9%
Fri
13.9%
Sat
17.4%
time of day
Morning
16.1%
Noon
21.3%
Afternoon
34.9%
Evening
23.2%
Late
4.6%

About Our GoGo squeeZ Consumer Insights

How do we know who buys GoGo squeeZ? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the GoGo squeeZ consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.