Gold Bond Consumer Insights

Who buys Gold Bond?

A Gold Bond consumer is generally slightly higher income, Caucasian, and senior age. Gold Bond consumers are more likely to purchase Gold Bond during larger pantry stocking trips. Brands such as Dove, TRESemme, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Gold Bond Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.0%
Total Basket $ (median)
$60.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gold Bond Consumer Demographics

demographic
index
Female
100
Male
98
<24
84
25-34
86
35-44
90
45-54
118
55-64
134
65+
172
African American
99
Asian
95
Caucasian
101
Hispanic
87
demographic
index
Has Kids
91
No Kids
121
- $20k
84
$20k-40k
97
$40k-60k
100
$60k-80k
103
$80k-100k
106
$100k-125k
103
$125k +
101
No College
98
College
101
Adv. Degree
98

Understand Gold Bond Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Gold Bond Basket Affinity & Size

brand
basket affinity
Dove 9.5x
TRESemme 8.7x
Neutrogena 8.1x
Olay 7.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
308

Where is Gold Bond Purchased?

channels
index
Beauty
68
Club
14
Dollar
42
Drug
253
Food
34
Gas & Convenience
1
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.4x
Nabisco Triscuit 1.3x
Snyders Of Hanover 1.3x
Scott 1.3x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
108
Food Stamps
34

When is Gold Bond Purchased?

day of week
Sun
16.3%
Mon
12.7%
Tue
12.0%
Wed
11.9%
Thu
13.1%
Fri
15.3%
Sat
18.6%
time of day
Morning
15.5%
Noon
17.1%
Afternoon
35.3%
Evening
24.9%
Late
7.2%

Get More Gold Bond Data

Contact us for the latest Gold Bond consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Gold Bond consumers switch to?

Stop sign

Why do consumers stop buying Gold Bond products?

Store front

Which retailers do Gold Bond shoppers prefer to shop at?

Sale sign

What motivates consumers to try Gold Bond products?

Research the Gold Bond Target Market

Arrow and target

Who actually buys Gold Bond? Do these consumers match the intended target market of Gold Bond?

Thought bubble

What motivates the target market to buy Gold Bond?

Magnifying glass

What other target market should Gold Bond look at?

Venn diagram

Which other brands have a similar target market?

About Our Gold Bond Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.