Gold Bond Consumer Insights

Who buys Gold Bond?

A Gold Bond consumer is generally slightly higher income, Caucasian, and senior age. Gold Bond consumers are more likely to purchase Gold Bond during larger pantry stocking trips. Brands such as Dove, TRESemme, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Gold Bond Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.0%
Total Basket $ (median)
$60.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gold Bond Consumer Demographics

demographic
index
Female
100
Male
98
<24
84
25-34
86
35-44
90
45-54
118
55-64
134
65+
172
African American
99
Asian
95
Caucasian
101
Hispanic
87
demographic
index
Has Kids
91
No Kids
121
- $20k
84
$20k-40k
97
$40k-60k
100
$60k-80k
103
$80k-100k
106
$100k-125k
103
$125k +
101
No College
98
College
101
Adv. Degree
98

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Gold Bond Basket Affinity & Size

brand
basket affinity
Dove 9.5x
TRESemme 8.7x
Neutrogena 8.1x
Olay 7.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
308

Where is Gold Bond Purchased?

channels
index
Beauty
68
Club
14
Dollar
42
Drug
253
Food
34
Gas & Convenience
1
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.4x
Nabisco Triscuit 1.3x
Snyders Of Hanover 1.3x
Scott 1.3x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
108
Food Stamps
34

When is Gold Bond Purchased?

day of week
Sun
16.3%
Mon
12.7%
Tue
12.0%
Wed
11.9%
Thu
13.1%
Fri
15.3%
Sat
18.6%
time of day
Morning
15.5%
Noon
17.1%
Afternoon
35.3%
Evening
24.9%
Late
7.2%

About Our Gold Bond Consumer Insights

How do we know who buys Gold Bond? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gold Bond consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.