Gold Bond Consumer Insights

Who buys Gold Bond? A Gold Bond consumer is generally slightly higher income, Caucasian, and senior age. Gold Bond consumers are more likely to purchase Gold Bond during larger pantry stocking trips. Brands such as Dove, TRESemme, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Gold Bond Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
10.0%
Total Basket $ (median)
$60.05

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gold Bond Consumer Demographics

demographic
index
Female
100
Male
98
<24
84
25-34
86
35-44
90
45-54
118
55-64
134
65+
172
African American
99
Asian
95
Caucasian
101
Hispanic
87
demographic
index
Has Kids
91
No Kids
121
- $20k
84
$20k-40k
97
$40k-60k
100
$60k-80k
103
$80k-100k
106
$100k-125k
103
$125k +
101
No College
98
College
101
Adv. Degree
98

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Gold Bond Basket Affinity & Size

brand
basket affinity
Dove 9.5x
TRESemme 8.7x
Neutrogena 8.1x
Olay 7.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
308

Where is Gold Bond Purchased?

channels
index
Beauty
68
Club
14
Dollar
42
Drug
253
Food
34
Gas & Convenience
1
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.4x
Nabisco Triscuit 1.3x
Snyders Of Hanover 1.3x
Scott 1.3x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
108
Food Stamps
34

When is Gold Bond Purchased?

day of week
Sun
16.3%
Mon
12.7%
Tue
12.0%
Wed
11.9%
Thu
13.1%
Fri
15.3%
Sat
18.6%
time of day
Morning
15.5%
Noon
17.1%
Afternoon
35.3%
Evening
24.9%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gold Bond consumers purchase?

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Why do Gold Bond consumers try new brands?

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Where do Gold Bond consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gold Bond Target Market

Arrow and target

Who actually buys Gold Bond? Do these consumers match the intended target market of Gold Bond?

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What motivates the target market to purchase Gold Bond?

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What other target market should Gold Bond look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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