Gold Bond Ultimate Consumer Insights

Who buys Gold Bond Ultimate?

A Gold Bond Ultimate consumer is generally slightly higher income, Asian, and senior age. Gold Bond Ultimate consumers are more likely to purchase Gold Bond Ultimate during larger pantry stocking trips. Brands such as Olay, TRESemme, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Gold Bond Ultimate Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
8.7%
Total Basket $ (median)
$56.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gold Bond Ultimate Consumer Demographics

demographic
index
Female
101
Male
93
<24
93
25-34
86
35-44
90
45-54
119
55-64
129
65+
170
African American
105
Asian
108
Caucasian
99
Hispanic
96
demographic
index
Has Kids
92
No Kids
119
- $20k
88
$20k-40k
101
$40k-60k
101
$60k-80k
97
$80k-100k
107
$100k-125k
103
$125k +
99
No College
98
College
102
Adv. Degree
91

Understand Gold Bond Ultimate Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Gold Bond Ultimate Basket Affinity & Size

brand
basket affinity
Olay 12.1x
TRESemme 11.6x
Dove 9.3x
Neutrogena 9.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
324

Where is Gold Bond Ultimate Purchased?

channels
index
Beauty
106
Dollar
3
Drug
224
Food
12
Gas & Convenience
0
Mass
177
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Libby's 1.4x
Duncan Hines 1.3x
Eggland's Best 1.3x
Hershey's Kisses 1.3x

How Did They Pay?

method
index
Cash
113
Credit
91
Debit
109
Food Stamps
36

When is Gold Bond Ultimate Purchased?

day of week
Sun
15.1%
Mon
12.6%
Tue
12.3%
Wed
12.4%
Thu
13.0%
Fri
15.3%
Sat
19.2%
time of day
Morning
16.0%
Noon
17.6%
Afternoon
35.2%
Evening
24.0%
Late
7.2%

About Our Gold Bond Ultimate Consumer Insights

How do we know who buys Gold Bond Ultimate? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gold Bond Ultimate consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.