Gold Bond Ultimate Consumer Insights

Who buys Gold Bond Ultimate?

A Gold Bond Ultimate consumer is generally slightly higher income, Asian, and senior age. Gold Bond Ultimate consumers are more likely to purchase Gold Bond Ultimate during larger pantry stocking trips. Brands such as Olay, TRESemme, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Gold Bond Ultimate Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
8.7%
Total Basket $ (median)
$56.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gold Bond Ultimate Consumer Demographics

demographic
index
Female
101
Male
93
<24
93
25-34
86
35-44
90
45-54
119
55-64
129
65+
170
African American
105
Asian
108
Caucasian
99
Hispanic
96
demographic
index
Has Kids
92
No Kids
119
- $20k
88
$20k-40k
101
$40k-60k
101
$60k-80k
97
$80k-100k
107
$100k-125k
103
$125k +
99
No College
98
College
102
Adv. Degree
91

Understand Gold Bond Ultimate Consumer Behavior

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Gold Bond Ultimate Basket Affinity & Size

brand
basket affinity
Olay 12.1x
TRESemme 11.6x
Dove 9.3x
Neutrogena 9.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
324

Where is Gold Bond Ultimate Purchased?

channels
index
Beauty
106
Dollar
3
Drug
224
Food
12
Gas & Convenience
0
Mass
177
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Libby's 1.4x
Duncan Hines 1.3x
Eggland's Best 1.3x
Hershey's Kisses 1.3x

How Did They Pay?

method
index
Cash
113
Credit
91
Debit
109
Food Stamps
36

When is Gold Bond Ultimate Purchased?

day of week
Sun
15.1%
Mon
12.6%
Tue
12.3%
Wed
12.4%
Thu
13.0%
Fri
15.3%
Sat
19.2%
time of day
Morning
16.0%
Noon
17.6%
Afternoon
35.2%
Evening
24.0%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gold Bond Ultimate consumers purchase?

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Why do Gold Bond Ultimate consumers try new brands?

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Where do Gold Bond Ultimate consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gold Bond Ultimate Target Market

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Who actually buys Gold Bond Ultimate? Do these consumers match the intended target market of Gold Bond Ultimate?

Thought bubble

What motivates the target market to purchase Gold Bond Ultimate?

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What other target market should Gold Bond Ultimate look at?

venn diagram

Which other brands have a similar target market?

About Our Gold Bond Ultimate Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.