Gold Medal Consumer Insights

Who buys Gold Medal? Gold Medal consumers are generally very high income, Asian, and senior age. Gold Medal consumers are more likely to purchase Gold Medal during larger pantry stocking trips. Brands such as Domino, Nestle, and Mccormick also tend to be purchased in the same trip. Sample consumer insights data below.

Gold Medal Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.3%
Total Basket $ (median)
$57.49

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gold Medal Consumer Demographics

demographic
index
Female
99
Male
107
<24
102
25-34
95
35-44
93
45-54
100
55-64
124
65+
174
African American
104
Asian
140
Caucasian
96
Hispanic
83
demographic
index
Has Kids
95
No Kids
111
- $20k
94
$20k-40k
99
$40k-60k
100
$60k-80k
96
$80k-100k
105
$100k-125k
99
$125k +
106
No College
95
College
99
Adv. Degree
110

Understand Gold Medal Consumer Behavior

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Gold Medal Basket Affinity & Size

brand
basket affinity
Domino 15.1x
Nestle 6.3x
Mccormick 5.2x
Swanson 5.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
411

Where is Gold Medal Purchased?

channels
index
Club
87
Dollar
65
Drug
85
Food
130
Gas & Convenience
14
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.3x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Planters 1.2x

How Did They Pay?

method
index
Cash
116
Credit
102
Debit
91
Food Stamps
101

When is Gold Medal Purchased?

day of week
Sun
15.8%
Mon
12.8%
Tue
13.2%
Wed
13.3%
Thu
12.2%
Fri
14.6%
Sat
18.2%
time of day
Morning
17.1%
Noon
18.5%
Afternoon
35.4%
Evening
23.6%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gold Medal consumers purchase?

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Why do Gold Medal consumers try new brands?

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Where do Gold Medal consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gold Medal Target Market

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Who actually buys Gold Medal? Do these consumers match the intended target market of Gold Medal?

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What motivates the target market to purchase Gold Medal?

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What other target market should Gold Medal look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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