Gold Medal Consumer Insights

Who buys Gold Medal?

A Gold Medal consumer is generally very high income, Asian, and senior age. Gold Medal consumers are more likely to purchase Gold Medal during larger pantry stocking trips. Brands such as Domino, Nestle, and Mccormick also tend to be purchased in the same trip. See sample consumer insights data below.

Gold Medal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.3%
Total Basket $ (median)
$57.49

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gold Medal Consumer Demographics

demographic
index
Female
99
Male
107
<24
102
25-34
95
35-44
93
45-54
100
55-64
124
65+
174
African American
104
Asian
140
Caucasian
96
Hispanic
83
demographic
index
Has Kids
95
No Kids
111
- $20k
94
$20k-40k
99
$40k-60k
100
$60k-80k
96
$80k-100k
105
$100k-125k
99
$125k +
106
No College
95
College
99
Adv. Degree
110

Understand Gold Medal Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Gold Medal Basket Affinity & Size

brand
basket affinity
Domino 15.1x
Nestle 6.3x
Mccormick 5.2x
Swanson 5.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
411

Where is Gold Medal Purchased?

channels
index
Club
87
Dollar
65
Drug
85
Food
130
Gas & Convenience
14
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.3x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Planters 1.2x

How Did They Pay?

method
index
Cash
116
Credit
102
Debit
91
Food Stamps
101

When is Gold Medal Purchased?

day of week
Sun
15.8%
Mon
12.8%
Tue
13.2%
Wed
13.3%
Thu
12.2%
Fri
14.6%
Sat
18.2%
time of day
Morning
17.1%
Noon
18.5%
Afternoon
35.4%
Evening
23.6%
Late
5.4%

About Our Gold Medal Consumer Insights

How do we know who buys Gold Medal? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gold Medal consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.