Gold Medal Consumer Insights

Who buys Gold Medal?

A Gold Medal consumer is generally very high income, Asian, and senior age. Gold Medal consumers are more likely to purchase Gold Medal during larger pantry stocking trips. Brands such as Domino, Nestle, and Mccormick also tend to be purchased in the same trip. See sample consumer insights data below.

Gold Medal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.3%
Total Basket $ (median)
$57.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gold Medal Consumer Demographics

demographic
index
Female
99
Male
107
<24
102
25-34
95
35-44
93
45-54
100
55-64
124
65+
174
African American
104
Asian
140
Caucasian
96
Hispanic
83
demographic
index
Has Kids
95
No Kids
111
- $20k
94
$20k-40k
99
$40k-60k
100
$60k-80k
96
$80k-100k
105
$100k-125k
99
$125k +
106
No College
95
College
99
Adv. Degree
110

Understand Gold Medal Consumer Behavior

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Gold Medal Basket Affinity & Size

brand
basket affinity
Domino 15.1x
Nestle 6.3x
Mccormick 5.2x
Swanson 5.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
411

Where is Gold Medal Purchased?

channels
index
Club
87
Dollar
65
Drug
85
Food
130
Gas & Convenience
14
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.3x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Planters 1.2x

How Did They Pay?

method
index
Cash
116
Credit
102
Debit
91
Food Stamps
101

When is Gold Medal Purchased?

day of week
Sun
15.8%
Mon
12.8%
Tue
13.2%
Wed
13.3%
Thu
12.2%
Fri
14.6%
Sat
18.2%
time of day
Morning
17.1%
Noon
18.5%
Afternoon
35.4%
Evening
23.6%
Late
5.4%

Get More Gold Medal Data

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Find Answers to Questions

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Which brands do Gold Medal consumers switch to?

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Why do consumers stop buying Gold Medal products?

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Which retailers do Gold Medal shoppers prefer to shop at?

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What motivates consumers to try Gold Medal products?

Research the Gold Medal Target Market

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Who actually buys Gold Medal? Do these consumers match the intended target market of Gold Medal?

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What motivates the target market to buy Gold Medal?

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What other target market should Gold Medal look at?

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Which other brands have a similar target market?

About Our Gold Medal Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.