Gold Peak Consumer Insights

Who buys Gold Peak?

A Gold Peak consumer is generally very low income, African American, and older age. Gold Peak consumers are more likely to purchase Gold Peak during larger pantry stocking trips. Brands such as Simply Juice, Starbucks, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Gold Peak Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.29
% of Basket $ (median)
6.0%
Total Basket $ (median)
$38.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gold Peak Consumer Demographics

demographic
index
Female
100
Male
104
<24
89
25-34
102
35-44
93
45-54
108
55-64
119
65+
72
African American
133
Asian
83
Caucasian
101
Hispanic
85
demographic
index
Has Kids
96
No Kids
109
- $20k
114
$20k-40k
99
$40k-60k
93
$60k-80k
106
$80k-100k
106
$100k-125k
90
$125k +
99
No College
104
College
103
Adv. Degree
82

Understand Gold Peak Consumer Behavior

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Gold Peak Basket Affinity & Size

brand
basket affinity
Simply Juice 4.9x
Starbucks 4.0x
Archer Farms 3.9x
Ball Park 3.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
342

Where is Gold Peak Purchased?

channels
index
Club
19
Dollar
63
Drug
55
Food
136
Gas & Convenience
151
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.4x
Sparkling Ice 1.4x
Red Bull 1.3x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
113
Credit
86
Debit
105
Food Stamps
124

When is Gold Peak Purchased?

day of week
Sun
18.7%
Mon
12.2%
Tue
12.3%
Wed
12.1%
Thu
12.2%
Fri
14.8%
Sat
17.7%
time of day
Morning
13.9%
Noon
15.4%
Afternoon
33.6%
Evening
29.7%
Late
7.3%

Get More Gold Peak Data

Better understand Gold Peak consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Gold Peak consumers switch to?

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Why do consumers stop buying Gold Peak products?

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Which retailers do Gold Peak shoppers prefer to shop at?

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What motivates consumers to try Gold Peak products?

Research the Gold Peak Target Market

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Who actually buys Gold Peak? Do these consumers match the intended target market of Gold Peak?

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What motivates the target market to buy Gold Peak?

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What other target market should Gold Peak look at?

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Which other brands have a similar target market?

About Our Gold Peak Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.