Golden Consumer Insights

Who buys Golden?

A Golden consumer is generally very low income, Asian, and adolescent age. Golden consumers are more likely to purchase Golden during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Golden Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.79
% of Basket $ (median)
9.2%
Total Basket $ (median)
$128.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Golden Consumer Demographics

demographic
index
Female
97
Male
125
<24
158
25-34
112
35-44
103
45-54
82
55-64
54
65+
150
African American
49
Asian
620
Caucasian
53
Hispanic
82
demographic
index
Has Kids
94
No Kids
113
- $20k
129
$20k-40k
105
$40k-60k
94
$60k-80k
99
$80k-100k
104
$100k-125k
80
$125k +
99
No College
77
College
106
Adv. Degree
100

Understand Golden Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Golden Basket Affinity & Size

brand
basket affinity
Taylor Farms 6.7x
Generic Pma 6.6x
Dannon Oikos 5.2x
Hefty 5.1x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
274

Where is Golden Purchased?

channels
index
Club
818
Dollar
16
Drug
7
Food
18
Mass
18
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Almond Breeze 1.4x
Post Honey Bunches Of Oats 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
85
Credit
113
Debit
91
Food Stamps
165

When is Golden Purchased?

day of week
Sun
17.9%
Mon
13.4%
Tue
11.6%
Wed
12.2%
Thu
11.6%
Fri
15.2%
Sat
18.1%
time of day
Morning
12.1%
Noon
18.9%
Afternoon
40.6%
Evening
27.3%
Late
1.2%

Get More Golden Data

Contact us for the latest Golden consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Golden consumers switch to?

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Why do consumers stop buying Golden products?

Store front

Which retailers do Golden shoppers prefer to shop at?

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What motivates consumers to try Golden products?

Research the Golden Target Market

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Who actually buys Golden? Do these consumers match the intended target market of Golden?

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What motivates the target market to purchase Golden?

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What other target market should Golden look at?

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Which other brands have a similar target market?

About Our Golden Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.