Golden Consumer Insights

Who buys Golden? A Golden consumer is generally very low income, Asian, and adolescent age. Golden consumers are more likely to purchase Golden during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Golden Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.79
% of Basket $ (median)
9.2%
Total Basket $ (median)
$128.20

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Golden Consumer Demographics

demographic
index
Female
97
Male
125
<24
158
25-34
112
35-44
103
45-54
82
55-64
54
65+
150
African American
49
Asian
620
Caucasian
53
Hispanic
82
demographic
index
Has Kids
94
No Kids
113
- $20k
129
$20k-40k
105
$40k-60k
94
$60k-80k
99
$80k-100k
104
$100k-125k
80
$125k +
99
No College
77
College
106
Adv. Degree
100

Understand Golden Consumer Behavior

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Golden Basket Affinity & Size

brand
basket affinity
Taylor Farms 6.7x
Generic Pma 6.6x
Dannon Oikos 5.2x
Hefty 5.1x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
274

Where is Golden Purchased?

channels
index
Club
818
Dollar
16
Drug
7
Food
18
Mass
18
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Almond Breeze 1.4x
Post Honey Bunches Of Oats 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
85
Credit
113
Debit
91
Food Stamps
165

When is Golden Purchased?

day of week
Sun
17.9%
Mon
13.4%
Tue
11.6%
Wed
12.2%
Thu
11.6%
Fri
15.2%
Sat
18.1%
time of day
Morning
12.1%
Noon
18.9%
Afternoon
40.6%
Evening
27.3%
Late
1.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Golden consumers purchase?

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Why do Golden consumers try new brands?

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Where do Golden consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Golden Target Market

Arrow and target

Who actually buys Golden? Do these consumers match the intended target market of Golden?

Thought bubble

What motivates the target market to purchase Golden?

magnifying glass

What other target market should Golden look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us