Golden Crisp Consumer Insights

Who buys Golden Crisp?

A Golden Crisp consumer is generally slightly lower income, African American, and older age. Golden Crisp consumers are more likely to purchase Golden Crisp during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Kelloggs Frosted Flakes, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Golden Crisp Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.3%
Total Basket $ (median)
$60.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Golden Crisp Consumer Demographics

demographic
index
Female
100
Male
97
<24
111
25-34
89
35-44
96
45-54
118
55-64
125
65+
51
African American
180
Asian
34
Caucasian
105
Hispanic
77
demographic
index
Has Kids
100
No Kids
99
- $20k
105
$20k-40k
123
$40k-60k
127
$60k-80k
94
$80k-100k
100
$100k-125k
72
$125k +
57
No College
134
College
95
Adv. Degree
83

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Golden Crisp Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
500

Where is Golden Crisp Purchased?

channels
index
Club
5
Dollar
29
Drug
3
Food
116
Gas & Convenience
4
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Flakes 1.7x
Armour 1.7x
Totino's Pizza Rolls 1.7x
Maxwell House 1.7x

How Did They Pay?

method
index
Cash
105
Credit
88
Debit
93
Food Stamps
242

When is Golden Crisp Purchased?

day of week
Sun
17.8%
Mon
13.1%
Tue
12.5%
Wed
11.4%
Thu
11.6%
Fri
15.3%
Sat
18.3%
time of day
Morning
11.7%
Noon
15.8%
Afternoon
33.3%
Evening
29.8%
Late
9.4%

About Our Golden Crisp Consumer Insights

How do we know who buys Golden Crisp? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Golden Crisp consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.