Golden Crisp Consumer Insights

Who buys Golden Crisp? Golden Crisp consumers are generally slightly lower income, African American, and older age. Golden Crisp consumers are more likely to purchase Golden Crisp during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Kelloggs Frosted Flakes, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Golden Crisp Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.3%
Total Basket $ (median)
$60.61

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Golden Crisp Consumer Demographics

demographic
index
Female
100
Male
97
<24
111
25-34
89
35-44
96
45-54
118
55-64
125
65+
51
African American
180
Asian
34
Caucasian
105
Hispanic
77
demographic
index
Has Kids
100
No Kids
99
- $20k
105
$20k-40k
123
$40k-60k
127
$60k-80k
94
$80k-100k
100
$100k-125k
72
$125k +
57
No College
134
College
95
Adv. Degree
83

Understand Golden Crisp Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Golden Crisp Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
500

Where is Golden Crisp Purchased?

channels
index
Club
5
Dollar
29
Drug
3
Food
116
Gas & Convenience
4
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Flakes 1.7x
Armour 1.7x
Totino's Pizza Rolls 1.7x
Maxwell House 1.7x

How Did They Pay?

method
index
Cash
105
Credit
88
Debit
93
Food Stamps
242

When is Golden Crisp Purchased?

day of week
Sun
17.8%
Mon
13.1%
Tue
12.5%
Wed
11.4%
Thu
11.6%
Fri
15.3%
Sat
18.3%
time of day
Morning
11.7%
Noon
15.8%
Afternoon
33.3%
Evening
29.8%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Golden Crisp consumers purchase?

check mark

Why do Golden Crisp consumers try new brands?

check mark

Where do Golden Crisp consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Golden Crisp Target Market

Arrow and target

Who actually buys Golden Crisp? Do these consumers match the intended target market of Golden Crisp?

Thought bubble

What motivates the target market to purchase Golden Crisp?

magnifying glass

What other target market should Golden Crisp look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us