Golden Flake Consumer Insights

Who buys Golden Flake?

A Golden Flake consumer is generally very low income, African American, and senior age. Golden Flake consumers are more likely to purchase Golden Flake during larger pantry stocking trips. Brands such as Sunbeam, Armour, and Little Debbie also tend to be purchased in the same trip. Sample consumer insights data below.

Golden Flake Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.75
% of Basket $ (median)
7.4%
Total Basket $ (median)
$23.74

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Golden Flake Consumer Demographics

demographic
index
Female
102
Male
82
<24
84
25-34
83
35-44
104
45-54
109
55-64
110
65+
131
African American
390
Asian
41
Caucasian
101
Hispanic
23
demographic
index
Has Kids
96
No Kids
109
- $20k
152
$20k-40k
127
$40k-60k
100
$60k-80k
103
$80k-100k
82
$100k-125k
75
$125k +
68
No College
126
College
95
Adv. Degree
93

Understand Golden Flake Consumer Behavior

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Golden Flake Basket Affinity & Size

brand
basket affinity
Sunbeam 10.5x
Armour 6.7x
Little Debbie 6.4x
Blue Bonnet 4.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
273

Where is Golden Flake Purchased?

channels
index
Beauty
16
Dollar
1556
Drug
24
Food
123
Gas & Convenience
90
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.5x
Sunny Meadow 2.4x
Blue Bonnet 2.1x
Armour 2.0x

How Did They Pay?

method
index
Cash
131
Credit
73
Debit
104
Food Stamps
161

When is Golden Flake Purchased?

day of week
Sun
14.7%
Mon
13.6%
Tue
12.8%
Wed
12.4%
Thu
13.0%
Fri
15.6%
Sat
18.0%
time of day
Morning
11.6%
Noon
15.0%
Afternoon
36.5%
Evening
31.4%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Golden Flake consumers purchase?

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Why do Golden Flake consumers try new brands?

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Where do Golden Flake consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Golden Flake Target Market

Arrow and target

Who actually buys Golden Flake? Do these consumers match the intended target market of Golden Flake?

Thought bubble

What motivates the target market to purchase Golden Flake?

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What other target market should Golden Flake look at?

venn diagram

Which other brands have a similar target market?

About Our Golden Flake Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.