Golden Flake Consumer Insights

Who buys Golden Flake?

A Golden Flake consumer is generally very low income, African American, and senior age. Golden Flake consumers are more likely to purchase Golden Flake during larger pantry stocking trips. Brands such as Sunbeam, Armour, and Little Debbie also tend to be purchased in the same trip. See sample consumer insights data below.

Golden Flake Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.75
% of Basket $ (median)
7.4%
Total Basket $ (median)
$23.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Golden Flake Consumer Demographics

demographic
index
Female
102
Male
82
<24
84
25-34
83
35-44
104
45-54
109
55-64
110
65+
131
African American
390
Asian
41
Caucasian
101
Hispanic
23
demographic
index
Has Kids
96
No Kids
109
- $20k
152
$20k-40k
127
$40k-60k
100
$60k-80k
103
$80k-100k
82
$100k-125k
75
$125k +
68
No College
126
College
95
Adv. Degree
93

Understand Golden Flake Consumer Behavior

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Golden Flake Basket Affinity & Size

brand
basket affinity
Sunbeam 10.5x
Armour 6.7x
Little Debbie 6.4x
Blue Bonnet 4.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
273

Where is Golden Flake Purchased?

channels
index
Beauty
16
Dollar
1556
Drug
24
Food
123
Gas & Convenience
90
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.5x
Sunny Meadow 2.4x
Blue Bonnet 2.1x
Armour 2.0x

How Did They Pay?

method
index
Cash
131
Credit
73
Debit
104
Food Stamps
161

When is Golden Flake Purchased?

day of week
Sun
14.7%
Mon
13.6%
Tue
12.8%
Wed
12.4%
Thu
13.0%
Fri
15.6%
Sat
18.0%
time of day
Morning
11.6%
Noon
15.0%
Afternoon
36.5%
Evening
31.4%
Late
5.5%

About Our Golden Flake Consumer Insights

How do we know who buys Golden Flake? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Golden Flake consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.