Golden Flake Consumer Insights

Who buys Golden Flake?

A Golden Flake consumer is generally very low income, African American, and senior age. Golden Flake consumers are more likely to purchase Golden Flake during larger pantry stocking trips. Brands such as Sunbeam, Armour, and Little Debbie also tend to be purchased in the same trip. See sample consumer insights data below.

Golden Flake Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.75
% of Basket $ (median)
7.4%
Total Basket $ (median)
$23.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Golden Flake Consumer Demographics

demographic
index
Female
102
Male
82
<24
84
25-34
83
35-44
104
45-54
109
55-64
110
65+
131
African American
390
Asian
41
Caucasian
101
Hispanic
23
demographic
index
Has Kids
96
No Kids
109
- $20k
152
$20k-40k
127
$40k-60k
100
$60k-80k
103
$80k-100k
82
$100k-125k
75
$125k +
68
No College
126
College
95
Adv. Degree
93

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Golden Flake Basket Affinity & Size

brand
basket affinity
Sunbeam 10.5x
Armour 6.7x
Little Debbie 6.4x
Blue Bonnet 4.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
273

Where is Golden Flake Purchased?

channels
index
Beauty
16
Dollar
1556
Drug
24
Food
123
Gas & Convenience
90
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.5x
Sunny Meadow 2.4x
Blue Bonnet 2.1x
Armour 2.0x

How Did They Pay?

method
index
Cash
131
Credit
73
Debit
104
Food Stamps
161

When is Golden Flake Purchased?

day of week
Sun
14.7%
Mon
13.6%
Tue
12.8%
Wed
12.4%
Thu
13.0%
Fri
15.6%
Sat
18.0%
time of day
Morning
11.6%
Noon
15.0%
Afternoon
36.5%
Evening
31.4%
Late
5.5%

Get More Golden Flake Data

Contact us for the latest Golden Flake consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Golden Flake consumers switch to?

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Why do consumers stop buying Golden Flake products?

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Which retailers do Golden Flake shoppers prefer to shop at?

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What motivates consumers to try Golden Flake products?

Research the Golden Flake Target Market

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Who actually buys Golden Flake? Do these consumers match the intended target market of Golden Flake?

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What motivates the target market to buy Golden Flake?

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What other target market should Golden Flake look at?

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Which other brands have a similar target market?

About Our Golden Flake Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.