Gold'n Plump Consumer Insights

Who buys Gold'n Plump?

A Gold'n Plump consumer is generally very high income, Asian, and young adult age. Gold'n Plump consumers are more likely to purchase Gold'n Plump during larger pantry stocking trips. Brands such as Archer Farms, Green Giant, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Gold'n Plump Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.29
% of Basket $ (median)
9.8%
Total Basket $ (median)
$63.98

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gold'n Plump Consumer Demographics

demographic
index
Female
101
Male
94
<24
101
25-34
123
35-44
105
45-54
81
55-64
57
65+
57
African American
71
Asian
103
Caucasian
103
Hispanic
85
demographic
index
Has Kids
102
No Kids
95
- $20k
74
$20k-40k
76
$40k-60k
90
$60k-80k
101
$80k-100k
110
$100k-125k
118
$125k +
135
No College
63
College
107
Adv. Degree
111

Understand Gold'n Plump Consumer Behavior

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Gold'n Plump Basket Affinity & Size

brand
basket affinity
Archer Farms 25.5x
Green Giant 10.0x
Fresh Express 9.4x
Driscoll's 8.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
442

Where is Gold'n Plump Purchased?

channels
index
Drug
1
Food
59
Gas & Convenience
3
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 2.0x
Jennie-O 1.9x
Fresh Express 1.6x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
89
Credit
69
Debit
134
Food Stamps
65

When is Gold'n Plump Purchased?

day of week
Sun
21.2%
Mon
15.5%
Tue
11.0%
Wed
10.8%
Thu
10.8%
Fri
12.4%
Sat
18.5%
time of day
Morning
13.3%
Noon
18.5%
Afternoon
38.4%
Evening
25.1%
Late
4.7%

About Our Gold'n Plump Consumer Insights

How do we know who buys Gold'n Plump? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gold'n Plump consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.