Gold'n Plump Consumer Insights

Who buys Gold'n Plump? A Gold'n Plump consumer is generally very high income, Asian, and young adult age. Gold'n Plump consumers are more likely to purchase Gold'n Plump during larger pantry stocking trips. Brands such as Archer Farms, Green Giant, and Fresh Express also tend to be purchased in the same trip. Sample consumer insights data below.

Gold'n Plump Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.29
% of Basket $ (median)
9.8%
Total Basket $ (median)
$63.98

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gold'n Plump Consumer Demographics

demographic
index
Female
101
Male
94
<24
101
25-34
123
35-44
105
45-54
81
55-64
57
65+
57
African American
71
Asian
103
Caucasian
103
Hispanic
85
demographic
index
Has Kids
102
No Kids
95
- $20k
74
$20k-40k
76
$40k-60k
90
$60k-80k
101
$80k-100k
110
$100k-125k
118
$125k +
135
No College
63
College
107
Adv. Degree
111

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Gold'n Plump Basket Affinity & Size

brand
basket affinity
Archer Farms 25.5x
Green Giant 10.0x
Fresh Express 9.4x
Driscoll's 8.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
442

Where is Gold'n Plump Purchased?

channels
index
Drug
1
Food
59
Gas & Convenience
3
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 2.0x
Jennie-O 1.9x
Fresh Express 1.6x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
89
Credit
69
Debit
134
Food Stamps
65

When is Gold'n Plump Purchased?

day of week
Sun
21.2%
Mon
15.5%
Tue
11.0%
Wed
10.8%
Thu
10.8%
Fri
12.4%
Sat
18.5%
time of day
Morning
13.3%
Noon
18.5%
Afternoon
38.4%
Evening
25.1%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gold'n Plump consumers purchase?

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Why do Gold'n Plump consumers try new brands?

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Where do Gold'n Plump consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gold'n Plump Target Market

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Who actually buys Gold'n Plump? Do these consumers match the intended target market of Gold'n Plump?

Thought bubble

What motivates the target market to purchase Gold'n Plump?

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What other target market should Gold'n Plump look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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