Goobers Consumer Insights

Who buys Goobers?

A Goobers consumer is generally very low income, African American, and older age. Goobers consumers are more likely to purchase Goobers during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. Sample consumer insights data below.

Goobers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
7.0%
Total Basket $ (median)
$14.31

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Goobers Consumer Demographics

demographic
index
Female
95
Male
145
<24
113
25-34
68
35-44
105
45-54
119
55-64
133
65+
86
African American
229
Asian
43
Caucasian
92
Hispanic
118
demographic
index
Has Kids
95
No Kids
111
- $20k
156
$20k-40k
109
$40k-60k
102
$60k-80k
90
$80k-100k
77
$100k-125k
96
$125k +
94
No College
115
College
96
Adv. Degree
100

Understand Goobers Consumer Behavior

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Goobers Basket Affinity & Size

brand
basket affinity
Skittles 17.7x
Twizzlers 16.8x
M&M's 11.9x
Snickers 10.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
208

Where is Goobers Purchased?

channels
index
Beauty
25
Dollar
1094
Drug
398
Food
13
Gas & Convenience
51
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Sunny Meadow 1.6x
Marlboro Gold Pack 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
156
Credit
80
Debit
92
Food Stamps
107

When is Goobers Purchased?

day of week
Sun
13.2%
Mon
12.9%
Tue
11.0%
Wed
14.9%
Thu
12.9%
Fri
17.2%
Sat
17.8%
time of day
Morning
11.3%
Noon
16.7%
Afternoon
33.7%
Evening
31.1%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Goobers consumers purchase?

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Why do Goobers consumers try new brands?

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Where do Goobers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Goobers Target Market

Arrow and target

Who actually buys Goobers? Do these consumers match the intended target market of Goobers?

Thought bubble

What motivates the target market to purchase Goobers?

magnifying glass

What other target market should Goobers look at?

venn diagram

Which other brands have a similar target market?

About Our Goobers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.