Goobers Consumer Insights

Who buys Goobers?

A Goobers consumer is generally very low income, African American, and older age. Goobers consumers are more likely to purchase Goobers during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. See sample consumer insights data below.

Goobers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
7.0%
Total Basket $ (median)
$14.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Goobers Consumer Demographics

demographic
index
Female
95
Male
145
<24
113
25-34
68
35-44
105
45-54
119
55-64
133
65+
86
African American
229
Asian
43
Caucasian
92
Hispanic
118
demographic
index
Has Kids
95
No Kids
111
- $20k
156
$20k-40k
109
$40k-60k
102
$60k-80k
90
$80k-100k
77
$100k-125k
96
$125k +
94
No College
115
College
96
Adv. Degree
100

Understand Goobers Consumer Behavior

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Goobers Basket Affinity & Size

brand
basket affinity
Skittles 17.7x
Twizzlers 16.8x
M&M's 11.9x
Snickers 10.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
208

Where is Goobers Purchased?

channels
index
Beauty
25
Dollar
1094
Drug
398
Food
13
Gas & Convenience
51
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Sunny Meadow 1.6x
Marlboro Gold Pack 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
156
Credit
80
Debit
92
Food Stamps
107

When is Goobers Purchased?

day of week
Sun
13.2%
Mon
12.9%
Tue
11.0%
Wed
14.9%
Thu
12.9%
Fri
17.2%
Sat
17.8%
time of day
Morning
11.3%
Noon
16.7%
Afternoon
33.7%
Evening
31.1%
Late
7.1%

About Our Goobers Consumer Insights

How do we know who buys Goobers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Goobers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.