Good Earth (Tea) Consumer Insights

Who buys Good Earth (Tea)? Good Earth (Tea) consumers are generally lower income, Asian, and older age. Good Earth (Tea) consumers are more likely to purchase Good Earth (Tea) during larger pantry stocking trips. Brands such as General Mills Fiber One, Jennie-O, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Good Earth (Tea) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
7.0%
Total Basket $ (median)
$42.58

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Good Earth (Tea) Consumer Demographics

demographic
index
Female
99
Male
111
<24
125
25-34
106
35-44
85
45-54
96
55-64
148
65+
127
African American
57
Asian
117
Caucasian
102
Hispanic
81
demographic
index
Has Kids
82
No Kids
141
- $20k
100
$20k-40k
131
$40k-60k
100
$60k-80k
113
$80k-100k
75
$100k-125k
88
$125k +
77
No College
81
College
102
Adv. Degree
115

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Good Earth (Tea) Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 9.3x
Jennie-O 8.9x
Nabisco Triscuit 8.1x
Bertolli 7.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
326

Where is Good Earth (Tea) Purchased?

channels
index
Club
69
Drug
9
Food
117
Gas & Convenience
7
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Taylor Farms 1.6x
Jennie-O 1.6x
Gold Peak 1.6x

How Did They Pay?

method
index
Cash
128
Credit
91
Debit
87
Food Stamps
168

When is Good Earth (Tea) Purchased?

day of week
Sun
15.7%
Mon
12.6%
Tue
14.0%
Wed
14.4%
Thu
13.1%
Fri
15.9%
Sat
14.3%
time of day
Morning
14.1%
Noon
16.7%
Afternoon
35.6%
Evening
26.3%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Good Earth (Tea) consumers purchase?

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Why do Good Earth (Tea) consumers try new brands?

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Where do Good Earth (Tea) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Good Earth (Tea) Target Market

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Who actually buys Good Earth (Tea)? Do these consumers match the intended target market of Good Earth (Tea)?

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What motivates the target market to purchase Good Earth (Tea)?

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What other target market should Good Earth (Tea) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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