Good Earth (Tea) Consumer Insights

Who buys Good Earth (Tea)?

A Good Earth (Tea) consumer is generally lower income, Asian, and older age. Good Earth (Tea) consumers are more likely to purchase Good Earth (Tea) during larger pantry stocking trips. Brands such as General Mills Fiber One, Jennie-O, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Good Earth (Tea) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
7.0%
Total Basket $ (median)
$42.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Good Earth (Tea) Consumer Demographics

demographic
index
Female
99
Male
111
<24
125
25-34
106
35-44
85
45-54
96
55-64
148
65+
127
African American
57
Asian
117
Caucasian
102
Hispanic
81
demographic
index
Has Kids
82
No Kids
141
- $20k
100
$20k-40k
131
$40k-60k
100
$60k-80k
113
$80k-100k
75
$100k-125k
88
$125k +
77
No College
81
College
102
Adv. Degree
115

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Good Earth (Tea) Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 9.3x
Jennie-O 8.9x
Nabisco Triscuit 8.1x
Bertolli 7.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
326

Where is Good Earth (Tea) Purchased?

channels
index
Club
69
Drug
9
Food
117
Gas & Convenience
7
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Taylor Farms 1.6x
Jennie-O 1.6x
Gold Peak 1.6x

How Did They Pay?

method
index
Cash
128
Credit
91
Debit
87
Food Stamps
168

When is Good Earth (Tea) Purchased?

day of week
Sun
15.7%
Mon
12.6%
Tue
14.0%
Wed
14.4%
Thu
13.1%
Fri
15.9%
Sat
14.3%
time of day
Morning
14.1%
Noon
16.7%
Afternoon
35.6%
Evening
26.3%
Late
7.2%

Get More Good Earth (Tea) Data

Contact us for the latest Good Earth (Tea) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Good Earth (Tea) consumers switch to?

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Why do consumers stop buying Good Earth (Tea) products?

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Which retailers do Good Earth (Tea) shoppers prefer to shop at?

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What motivates consumers to try Good Earth (Tea) products?

Research the Good Earth (Tea) Target Market

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Who actually buys Good Earth (Tea)? Do these consumers match the intended target market of Good Earth (Tea)?

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What motivates the target market to purchase Good Earth (Tea)?

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What other target market should Good Earth (Tea) look at?

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Which other brands have a similar target market?

About Our Good Earth (Tea) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.