Good Humor (Frozen Novelties) Consumer Insights

Who buys Good Humor (Frozen Novelties)?

A Good Humor (Frozen Novelties) consumer is generally very low income, Asian, and adolescent age. Good Humor (Frozen Novelties) consumers are more likely to purchase Good Humor (Frozen Novelties) during larger pantry stocking trips. Brands such as Perdue, Kellogg's, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Good Humor (Frozen Novelties) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
9.6%
Total Basket $ (median)
$36.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Good Humor (Frozen Novelties) Consumer Demographics

demographic
index
Female
99
Male
106
<24
176
25-34
113
35-44
99
45-54
95
55-64
65
65+
36
African American
141
Asian
176
Caucasian
84
Hispanic
153
demographic
index
Has Kids
107
No Kids
84
- $20k
146
$20k-40k
126
$40k-60k
106
$60k-80k
84
$80k-100k
78
$100k-125k
82
$125k +
90
No College
128
College
98
Adv. Degree
75

Understand Good Humor (Frozen Novelties) Consumer Behavior

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Good Humor (Frozen Novelties) Basket Affinity & Size

brand
basket affinity
Perdue 5.0x
Kellogg's 4.4x
Totino's Pizza Rolls 4.2x
Kool-Aid 4.2x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
278

Where is Good Humor (Frozen Novelties) Purchased?

channels
index
Club
13
Dollar
388
Drug
104
Food
128
Gas & Convenience
143
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
YoCrunch 1.6x
Marlboro 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
123
Credit
81
Debit
89
Food Stamps
254

When is Good Humor (Frozen Novelties) Purchased?

day of week
Sun
19.5%
Mon
12.2%
Tue
11.3%
Wed
11.5%
Thu
11.5%
Fri
17.0%
Sat
17.0%
time of day
Morning
10.1%
Noon
11.8%
Afternoon
32.0%
Evening
34.9%
Late
11.2%

Get More Good Humor (Frozen Novelties) Data

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Find Answers to Questions

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Which brands do Good Humor (Frozen Novelties) consumers switch to?

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Why do consumers stop buying Good Humor (Frozen Novelties) products?

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Which retailers do Good Humor (Frozen Novelties) shoppers prefer to shop at?

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What motivates consumers to try Good Humor (Frozen Novelties) products?

Research the Good Humor (Frozen Novelties) Target Market

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Who actually buys Good Humor (Frozen Novelties)? Do these consumers match the intended target market of Good Humor (Frozen Novelties)?

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What motivates the target market to buy Good Humor (Frozen Novelties)?

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What other target market should Good Humor (Frozen Novelties) look at?

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Which other brands have a similar target market?

About Our Good Humor (Frozen Novelties) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.