Good Humor (Frozen Novelties) Consumer Insights

Who buys Good Humor (Frozen Novelties)? A Good Humor (Frozen Novelties) consumer is generally very low income, Asian, and adolescent age. Good Humor (Frozen Novelties) consumers are more likely to purchase Good Humor (Frozen Novelties) during larger pantry stocking trips. Brands such as Perdue, Kellogg's, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Good Humor (Frozen Novelties) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
9.6%
Total Basket $ (median)
$36.22

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Good Humor (Frozen Novelties) Consumer Demographics

demographic
index
Female
99
Male
106
<24
176
25-34
113
35-44
99
45-54
95
55-64
65
65+
36
African American
141
Asian
176
Caucasian
84
Hispanic
153
demographic
index
Has Kids
107
No Kids
84
- $20k
146
$20k-40k
126
$40k-60k
106
$60k-80k
84
$80k-100k
78
$100k-125k
82
$125k +
90
No College
128
College
98
Adv. Degree
75

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Good Humor (Frozen Novelties) Basket Affinity & Size

brand
basket affinity
Perdue 5.0x
Kellogg's 4.4x
Totino's Pizza Rolls 4.2x
Kool-Aid 4.2x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
278

Where is Good Humor (Frozen Novelties) Purchased?

channels
index
Club
13
Dollar
388
Drug
104
Food
128
Gas & Convenience
143
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
YoCrunch 1.6x
Marlboro 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
123
Credit
81
Debit
89
Food Stamps
254

When is Good Humor (Frozen Novelties) Purchased?

day of week
Sun
19.5%
Mon
12.2%
Tue
11.3%
Wed
11.5%
Thu
11.5%
Fri
17.0%
Sat
17.0%
time of day
Morning
10.1%
Noon
11.8%
Afternoon
32.0%
Evening
34.9%
Late
11.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Good Humor (Frozen Novelties) consumers purchase?

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Why do Good Humor (Frozen Novelties) consumers try new brands?

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Where do Good Humor (Frozen Novelties) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Good Humor (Frozen Novelties) Target Market

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Who actually buys Good Humor (Frozen Novelties)? Do these consumers match the intended target market of Good Humor (Frozen Novelties)?

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What motivates the target market to purchase Good Humor (Frozen Novelties)?

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What other target market should Good Humor (Frozen Novelties) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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