Good & Plenty Consumer Insights

Who buys Good & Plenty?

A Good & Plenty consumer is generally very high income, Caucasian, and senior age. Good & Plenty consumers are more likely to purchase Good & Plenty during larger pantry stocking trips. Brands such as Twizzlers, Skittles, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Good & Plenty Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$22.33

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Good & Plenty Consumer Demographics

demographic
index
Female
101
Male
94
<24
63
25-34
54
35-44
76
45-54
127
55-64
261
65+
266
African American
42
Asian
37
Caucasian
119
Hispanic
36
demographic
index
Has Kids
67
No Kids
174
- $20k
94
$20k-40k
87
$40k-60k
100
$60k-80k
89
$80k-100k
107
$100k-125k
94
$125k +
134
No College
110
College
97
Adv. Degree
102

Understand Good & Plenty Consumer Behavior

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Good & Plenty Basket Affinity & Size

brand
basket affinity
Twizzlers 19.0x
Skittles 13.1x
Hershey's Kisses 8.8x
M&M's 6.9x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
256

Where is Good & Plenty Purchased?

channels
index
Club
16
Dollar
687
Drug
238
Food
85
Gas & Convenience
37
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.7x
Marlboro Gold Pack 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
153
Credit
92
Debit
87
Food Stamps
67

When is Good & Plenty Purchased?

day of week
Sun
16.3%
Mon
11.3%
Tue
14.8%
Wed
12.9%
Thu
12.5%
Fri
14.6%
Sat
17.5%
time of day
Morning
12.2%
Noon
16.3%
Afternoon
38.5%
Evening
27.3%
Late
5.7%

About Our Good & Plenty Consumer Insights

How do we know who buys Good & Plenty? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Good & Plenty consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.