Good & Plenty Consumer Insights

Who buys Good & Plenty? A Good & Plenty consumer is generally very high income, Caucasian, and senior age. Good & Plenty consumers are more likely to purchase Good & Plenty during larger pantry stocking trips. Brands such as Twizzlers, Skittles, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Good & Plenty Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$22.33

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Good & Plenty Consumer Demographics

demographic
index
Female
101
Male
94
<24
63
25-34
54
35-44
76
45-54
127
55-64
261
65+
266
African American
42
Asian
37
Caucasian
119
Hispanic
36
demographic
index
Has Kids
67
No Kids
174
- $20k
94
$20k-40k
87
$40k-60k
100
$60k-80k
89
$80k-100k
107
$100k-125k
94
$125k +
134
No College
110
College
97
Adv. Degree
102

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Good & Plenty Basket Affinity & Size

brand
basket affinity
Twizzlers 19.0x
Skittles 13.1x
Hershey's Kisses 8.8x
M&M's 6.9x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
256

Where is Good & Plenty Purchased?

channels
index
Club
16
Dollar
687
Drug
238
Food
85
Gas & Convenience
37
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.7x
Marlboro Gold Pack 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
153
Credit
92
Debit
87
Food Stamps
67

When is Good & Plenty Purchased?

day of week
Sun
16.3%
Mon
11.3%
Tue
14.8%
Wed
12.9%
Thu
12.5%
Fri
14.6%
Sat
17.5%
time of day
Morning
12.2%
Noon
16.3%
Afternoon
38.5%
Evening
27.3%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Good & Plenty consumers purchase?

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Why do Good & Plenty consumers try new brands?

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Where do Good & Plenty consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Good & Plenty Target Market

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Who actually buys Good & Plenty? Do these consumers match the intended target market of Good & Plenty?

Thought bubble

What motivates the target market to purchase Good & Plenty?

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What other target market should Good & Plenty look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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