Good & Plenty Consumer Insights

Who buys Good & Plenty?

A Good & Plenty consumer is generally very high income, Caucasian, and senior age. Good & Plenty consumers are more likely to purchase Good & Plenty during larger pantry stocking trips. Brands such as Twizzlers, Skittles, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Good & Plenty Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$22.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Good & Plenty Consumer Demographics

demographic
index
Female
101
Male
94
<24
63
25-34
54
35-44
76
45-54
127
55-64
261
65+
266
African American
42
Asian
37
Caucasian
119
Hispanic
36
demographic
index
Has Kids
67
No Kids
174
- $20k
94
$20k-40k
87
$40k-60k
100
$60k-80k
89
$80k-100k
107
$100k-125k
94
$125k +
134
No College
110
College
97
Adv. Degree
102

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Good & Plenty Basket Affinity & Size

brand
basket affinity
Twizzlers 19.0x
Skittles 13.1x
Hershey's Kisses 8.8x
M&M's 6.9x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
256

Where is Good & Plenty Purchased?

channels
index
Club
16
Dollar
687
Drug
238
Food
85
Gas & Convenience
37
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.7x
Marlboro Gold Pack 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
153
Credit
92
Debit
87
Food Stamps
67

When is Good & Plenty Purchased?

day of week
Sun
16.3%
Mon
11.3%
Tue
14.8%
Wed
12.9%
Thu
12.5%
Fri
14.6%
Sat
17.5%
time of day
Morning
12.2%
Noon
16.3%
Afternoon
38.5%
Evening
27.3%
Late
5.7%

Get More Good & Plenty Data

Contact us for the latest Good & Plenty consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Good & Plenty consumers switch to?

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Why do consumers stop buying Good & Plenty products?

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Which retailers do Good & Plenty shoppers prefer to shop at?

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What motivates consumers to try Good & Plenty products?

Research the Good & Plenty Target Market

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Who actually buys Good & Plenty? Do these consumers match the intended target market of Good & Plenty?

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What motivates the target market to buy Good & Plenty?

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What other target market should Good & Plenty look at?

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Which other brands have a similar target market?

About Our Good & Plenty Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.