Good Seasons Consumer Insights

Who buys Good Seasons? Good Seasons consumers are generally very high income, Caucasian, and senior age. Good Seasons consumers are more likely to purchase Good Seasons during larger pantry stocking trips. Brands such as Mccormick, Ro-Tel, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Good Seasons Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.96
% of Basket $ (median)
3.0%
Total Basket $ (median)
$99.41

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Good Seasons Consumer Demographics

demographic
index
Female
101
Male
90
<24
60
25-34
84
35-44
99
45-54
110
55-64
135
65+
141
African American
33
Asian
36
Caucasian
119
Hispanic
37
demographic
index
Has Kids
98
No Kids
104
- $20k
58
$20k-40k
64
$40k-60k
94
$60k-80k
104
$80k-100k
123
$100k-125k
115
$125k +
141
No College
86
College
99
Adv. Degree
120

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Good Seasons Basket Affinity & Size

brand
basket affinity
Mccormick 6.3x
Ro-Tel 5.2x
Generic Pma 4.8x
Swanson 4.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
552

Where is Good Seasons Purchased?

channels
index
Club
0
Dollar
0
Drug
26
Food
99
Gas & Convenience
1
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.5x
Nabisco Triscuit 1.5x
Ro-Tel 1.5x
Snyders Of Hanover 1.5x

How Did They Pay?

method
index
Cash
91
Credit
110
Debit
100
Food Stamps
76

When is Good Seasons Purchased?

day of week
Sun
18.8%
Mon
14.2%
Tue
11.6%
Wed
11.3%
Thu
11.8%
Fri
15.1%
Sat
17.1%
time of day
Morning
16.6%
Noon
19.9%
Afternoon
36.8%
Evening
21.9%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Good Seasons consumers purchase?

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Why do Good Seasons consumers try new brands?

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Where do Good Seasons consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Good Seasons Target Market

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Who actually buys Good Seasons? Do these consumers match the intended target market of Good Seasons?

Thought bubble

What motivates the target market to purchase Good Seasons?

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What other target market should Good Seasons look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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