Good Sense Consumer Insights

Who buys Good Sense?

A Good Sense consumer is generally very high income, Hispanic, and older age. Good Sense consumers are more likely to purchase Good Sense during larger pantry stocking trips. Brands such as Skippy, Perdue, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Good Sense Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
6.7%
Total Basket $ (median)
$22.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Good Sense Consumer Demographics

demographic
index
Female
101
Male
88
<24
89
25-34
71
35-44
100
45-54
114
55-64
156
65+
134
African American
80
Asian
106
Caucasian
97
Hispanic
118
demographic
index
Has Kids
90
No Kids
123
- $20k
100
$20k-40k
96
$40k-60k
109
$60k-80k
85
$80k-100k
102
$100k-125k
95
$125k +
116
No College
101
College
100
Adv. Degree
98

Understand Good Sense Consumer Behavior

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Good Sense Basket Affinity & Size

brand
basket affinity
Skippy 7.8x
Perdue 6.9x
Snyders Of Hanover 6.3x
Maxwell House 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
347

Where is Good Sense Purchased?

channels
index
Beauty
54
Club
0
Dollar
1729
Drug
13
Food
142
Gas & Convenience
93
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.7x
Arizona (Beverage) 1.5x
Scott 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
144
Credit
97
Debit
88
Food Stamps
52

When is Good Sense Purchased?

day of week
Sun
17.2%
Mon
13.8%
Tue
12.5%
Wed
13.0%
Thu
12.6%
Fri
14.5%
Sat
16.5%
time of day
Morning
17.9%
Noon
19.1%
Afternoon
33.3%
Evening
23.4%
Late
6.2%

Get More Good Sense Data

Better understand Good Sense consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Good Sense consumers switch to?

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Why do consumers stop buying Good Sense products?

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Which retailers do Good Sense shoppers prefer to shop at?

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What motivates consumers to try Good Sense products?

Research the Good Sense Target Market

Arrow and target

Who actually buys Good Sense? Do these consumers match the intended target market of Good Sense?

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What motivates the target market to buy Good Sense?

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What other target market should Good Sense look at?

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Which other brands have a similar target market?

About Our Good Sense Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.