Good Sense Consumer Insights

Who buys Good Sense?

A Good Sense consumer is generally very high income, Hispanic, and older age. Good Sense consumers are more likely to purchase Good Sense during larger pantry stocking trips. Brands such as Skippy, Perdue, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Good Sense Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
6.7%
Total Basket $ (median)
$22.50

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Good Sense Consumer Demographics

demographic
index
Female
101
Male
88
<24
89
25-34
71
35-44
100
45-54
114
55-64
156
65+
134
African American
80
Asian
106
Caucasian
97
Hispanic
118
demographic
index
Has Kids
90
No Kids
123
- $20k
100
$20k-40k
96
$40k-60k
109
$60k-80k
85
$80k-100k
102
$100k-125k
95
$125k +
116
No College
101
College
100
Adv. Degree
98

Understand Good Sense Consumer Behavior

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Good Sense Basket Affinity & Size

brand
basket affinity
Skippy 7.8x
Perdue 6.9x
Snyders Of Hanover 6.3x
Maxwell House 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
347

Where is Good Sense Purchased?

channels
index
Beauty
54
Club
0
Dollar
1729
Drug
13
Food
142
Gas & Convenience
93
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.7x
Arizona (Beverage) 1.5x
Scott 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
144
Credit
97
Debit
88
Food Stamps
52

When is Good Sense Purchased?

day of week
Sun
17.2%
Mon
13.8%
Tue
12.5%
Wed
13.0%
Thu
12.6%
Fri
14.5%
Sat
16.5%
time of day
Morning
17.9%
Noon
19.1%
Afternoon
33.3%
Evening
23.4%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Good Sense consumers purchase?

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Why do Good Sense consumers try new brands?

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Where do Good Sense consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Good Sense Target Market

Arrow and target

Who actually buys Good Sense? Do these consumers match the intended target market of Good Sense?

Thought bubble

What motivates the target market to purchase Good Sense?

magnifying glass

What other target market should Good Sense look at?

venn diagram

Which other brands have a similar target market?

About Our Good Sense Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.